The Bloggers Are NOT Webmasters!

This post is not meant to be an insult but a simple statementcovering generalities. While more and more webmasters starting torealize incredible power that blog platforms offer, in general majorityof Bloggers are content creators. And it’s a good thing!

People share their passion and deliver their message to the world,some simply more successful then others. But this also means leaving out some of the fundamentals of website building that greatly impact yoursuccess or failure.

In this post I want to talk about link building and some of thefundamental differences used by blogs and regular websites. I also wantto discuss some of the ways we, as Bloggers can address and improve onit. I will only speak on most common and generic techniques and not tryto cover the full spectrum of this very large [tag-tec]seo[/tag-tec]subject.

  • Traditional Websites rely mainly on separate site sectionscontaining links to other partner sites and build linking strategyaround exchanging links with similar sites. Great attention is given toreciprocal link anchor text that weighs heavily on your Page Rank.Unless somewhat automated this can be a very tedious process that manytimes simply outsourced to save time.

  • Blogs for the main part rely on referring to each other posts thatdirectly relate to the current discussion topic. Blogroll was one of the ways to somewhat mirror link exchange of traditional websites bycreating references to relevant blogs. Biggest issue with thesestrategies is luck of “anchor text” in [tag-tec]backlink[/tag-tec] thatyou receive. Links coming back to your blog can contain any random textthat author of that blog decided to use for linking to you.

Why is “anchor text” of the link so important and why should it contain YOUR KEYWORDS and not random text? Google, being the biggest player, placestremendous amount of importance on this very simple fact and uses itheavily in algorithms for calculation of your Page Rank. It is not thesingle thing that is used by them and many other factors contribute aswell, including quality of site the link is coming from and relevancy of content to your topic. And yet this very key factor is something thatis missing from the most blogs linking strategy.

We go on participating in “link trains” and “viralink” that improvesour Technorati rankings but do very little for search engine rankings.We go on posting comments on relevant blogs in attempt to generatetraffic and do many other things all the while ignoring one factor thatcan create a sustainable flow of targeted traffic – Search Enginepositioning by using proper linking strategy.

Blogs are loved by search engines and I have seen some of my postsbeing in top 5 search results for short periods of time after initialposting due to search engine optimization done on that specific post.But every time they go away simply due to the fact that my site ingeneral has a low priority according to Google and other less relevantblogs but with higher ranking take my place. So how do I fix this issueand how you can follow my lead?

I decided to adopt a variation of traditional website link exchangestrategy and got myself over 4,000 one-way backlinks to my blog. Most of them are direct links from relevant content pages, coming from multiple sites that contain my main site keywords as “anchor text”, while others are keywords or key phrases linked directly form relevant content spear across multiple site. Will it pay off on next Google dance? I’d like to think so! Considering the low cost investment I made to accomplish this task I cannot loose, even if initial Page Rank will not be as high as I anticipate. How well you blog will rank? 

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