The beauty and downfall of blogging is that anyone can do it. But ifyou don’t blog correctly and use professional copywriting tactics, thenyour blog content is only going to turn out so-so. This means that youwill be missing out on the steady traffic that you could have gained ifyour posts were sharp, compelling, and intriguing to your reader.
Blogging the right way can improve your search engine rankings andeven build your back links. When you write content that is exceptionaland attractive, readers will be likely to pass along to their friendsand link to it in social media. If your content is flat and poorlywritten, then no one will want to read it, bottom line.
The truth is that excellent blogging is achieved by going back to copywriting basics. Starting with the obvious…
Don’t write only for the search engines!
Yes, it is important that your blog content contains keywords toappeal to the search engines, but you do have to draw the linesomewhere. It is much more important that you are writing on relevanthot topics that readers will actually be interested in. Here is achallenge for you. Set up a Google News alert based on your specifickeywords and stay up-to-date on the most relevant content. You can alsocheck out your keywords in social media and on social bookmarkingwebsites like Digg.
Make it your priority to blog on hot news content related to yourindustry as it happens. Then, and only then, can you sprinkle in yourkeywords where they make sense. If you focus heavily on SEO copywriting, it will sound mechanical and forced. A reader can spot SEO copywritingfrom a mile away.
Instead, write for both your readers and the search engines. Whenyour blog content is compelling, interesting, and full of valuableinformation, it will be linked to again and again. This will improveyour search engine rankings much more effectively than attempting tostuff your blog posts full of keywords.
Keep your sentences short and sweet.
As an online reader yourself, you may have noticed that you arelikely to scan a blog post before reading it in its entirety. You areprobably doing it right now as we speak! That is the nature of onlinereadership. Readers will skim through a post to check out relevantsubheadings and bullet points before committing to reading a postcompletely.
To make this work to your advantage, focus on riveting headlines,subheadings, and bullet points. Use shorter paragraphs and shortersentences. This will make your content easier to read. When in doubt,break up a longer sentence that is connected by “and” or “but” to giveit better readability.
Write to your target audience.
If you already have a social media presence, then you should knowexactly who you are targeting in your blog posts. If not, then you needto take the time to do some important research before forging ahead as a blogger.
Understanding your target audience will make it easier for you toselect the tone and topic of each blog post. You can also observeconversations in social media to see what language your customers areusing when they discuss products related to your industry.
Then, use the same language when you write your blog posts. This isan excellent marketing tactic that will help readers naturally identifywith your blog since you are using the same language that they use. Itcreates a sense of familiarity and will facilitate loyal readership foryour blog.
You can use the tips listed above to transform your blogging style and keep your readers coming back for more!