One of the most powerful, and proven business strategies of all time is the system of networking and building relationships.
Building and maintaining a successful business is not something thatcan be done alone. There are many different elements that have to cometogether when growing a business, and those different elements willrequire you to seek outside help most of the time.
Networking also becomes of major importance when you want to generate new business. In order for people to buy your service or products, they first need to know they exist.
By building a strong and diverse network you make it more likely forpeople who may need to use your service to be able to find you.
If people who are within your network have actually used your company or service before, they may evenrecommend you to the people in their network, thus giving you apotential for new customers.
Our business generation is extremely lucky in that we have theInternet to aid us in our networking campaigns. We now have access topotential colleagues and customers from all over the world, and all just a mouse click away.
There are some very good websites that are designed specifically forbringing business professionals together in the name of networking. Thebiggest, best and most successful is LinkedIn.
What is LinkedIn?
Although primarily LinkedIn is a business-networking site, it isactually much more than that. There is a search function that can helpyou reconnect with old friends or colleagues that may have moved on.
If you are looking for new business then you can advertise your service within your profile, so that anyone who happens to be looking for your type of service can find you.
Lastly there is a great question and answer section that allows youto ask a specific business question. Fellow professionals who wish topass on advice and help will then answer that question. This part ofLinkedIn alone is a hidden goldmine because you could brand yourself asthe expert in your niche.
This feature has been responsible for the birth of many successful partnerships.
Get Involved or Get Left Behind
I don’t think anyone can really put together a valid argument against the importance of networking as part of your marketing strategy. Alittle over two years ago I stated otherwise, but I swallow the humble pill right here, right now, because back then I was burned out, and overwhelmed with the sheer amount of socialnetworking sites.
Today, most people who are researching a business, or looking for aspecific type of professional will be looking for them online. That iswhy your business can no longer get away with ignoring sites such as
If your business does not have a profile, you can bet that some of your strongest and most dangerous competitors will.
As the online community gravitates even more toward social andbusiness networking, it will soon become impossible to do businesssuccessfully without some form of networking strategy.
LinkedIn makes the whole process easy, even if you have little or noexperience building a profile online. Millions of people are using thesite to actively network with fellow professionals. Are you?