One thing every blogger is constantly looking for is free traffic.But more than that, we need “targeted” traffic that responds to whatwe’re offering. If you’re promoting an affiliate offer about webhosting, you could only refer new customers if that’s the kind oftraffic your blog gets.
I want to share my top five easy-to-use SEO strategies for bloggers.If you aren’t blogging, simply replicate these tips on your model andshare your success story. It’s proven to work and I use them every time. I’m ready to share, are you?
1. First, Define SEO
You cannot rank your web pages on Google homepage if “SEO” is strange to you. Definition is the first step to take because it would exposeyou to diverse and viable opportunities, on search engine marketing.There are several loopholes in SEO, but taking advantage of them is more difficult than mere knowing.
SEO simply means “search engine optimization.” Basically, it’s theprocess of optimizing (positioning) your blog pages: about me, hire me,services, products, etc. where search engine spiders can find them.Getting to know how optimization works is the concern of every blogger.Some people simply talk about it, but they’re yet to experience the real satisfaction of being on Google top 10.
Now that you know what SEO stands for, it’s time to dig a littledeeper on what you should do next. You’re already a blogger, so we’regoing straight to what you enjoy doing most often.
2. Pick Easy-To-Rank Keywords
This is very vital. When my first blog was launched, I didn’t followthis simple advice and it took me about 5 months to recover. No matteryour niche and how profitable it seems, you won’t enjoy buyer trafficfrom Google if the keywords you’re targeting are competitive.
For most bloggers in the ‘make money online’ niche, I wouldn’t adviseyou targeted this particular key term. It already has over 12,000,000competing web pages on Google. Even if you’re a Google ranking staff, Iguarantee you won’t get results.
What you should do instead is to dig deeper and target long-tailkeywords. Using the example above, a better key phrase you couldoptimize for is “best way to earn money at home.”
This term has about 6,000 monthly searches (local) with less than120,000 competitions. With the right approach, well researched contentand quality backlinks, you could dominate this term in no time. Stay off the radar and rank highly using this technique. Will you?
3. Craft Attractive Headline
Yes, headline has a strong impact on your SEO career. Google andother search engines look at your headline even before readers do. So,you should craft an attractive one. If you eventually rank on Google top ten within 14 days – 3 months of posting on your blog, will someoneclick through to your blog?
I’ve seen blogs with top ranking but their click-through rate is lessthan 2%. It’s good to add your target keyword on the headline, but don’t stuff it. Ideally, you could start with the term and then add a verb(action words) to it. Key terms do not attract clicks as such, it’s theaction word that do.
Copywriters will tell you that the most important part of a copy isthe headline or title. Attractive ones will convert well, generate sales and perform better in search results pages.
4. Optimize Your Images
Do you use images on your posts?
Congratulations if you do. It’s one of the best ways to engagereaders and further increase trust. For those who don’t use photos ontheir posts, you may likely consider it in the future, as your bloggrows.
Unfortunately, a lot of people use photos but fail to optimize. It’slike buying a new car that has no engine – you’re not moving an inch mydear. Interesting, wordpress has an area where you could easily addkeywords, description and title to your images.
Ensure you use the key term you’re targeting as your image title, altand description. This way, when someone searches for images on yoursubject, yours would appear, sending new visitors to your page. I betyou it works – give it a shot.
5. Write Engaged Content
“Quality content” is a cliché. I hate using it, because a lot ofbloggers are misunderstanding the essence of it. when we talk aboutquality content, we’re not talking about length or how many key phrasesyou’ve on your post (though important), our aim is to write a post thatsomeone can read.
When a handful of targeted people decide to read your content, shareswillingly on Twitter and comments, it’s an indication you’ve engagedthem. Engaged content is the new SEO route that’s proven to send theright readers your way.
When you write, use intelligent questions and bring readers into your content. The more they answer questions, the more trust you buildprofessionally.
Until this happens, Google spider is not going to consider your contentas helpful. Search engine is just a script, not a human being whounderstands words and the point you’re making. Whatever your readers doon your page SPEAKS louder than the noisiest Train. Engage readers andGoogle will send you more quality traffic consistently.
Search Engine Optimization Recap
What I’ve just shared with you may seem common, easy and traditional, but the impact on web pages can never be over-emphasized. You need tostop looking for “expert” advice and focus on the basics. That’s whereSEO success lies.
Do you need links to succeed? Off course you do. But after you’vebuilt a strong on-page SEO as described above, natural and relevantlinks would gradually come to you at will from your readers and contententhusiasts.
Search engine optimization isn’t as difficult as we think – followthe right tunnel and you would see a greater light at the end. Yoursuccess is sure!