When you’re a power user on Pinterest, the social network of the moment, doors start to open for you. You make top 100 people to follow lists. You rank more highly on Google. You might even land lucrative career opportunities.
“In these last few days, I’ve had job offers based on people seeing the meteoric rise of my follower count,” Miller, who resides in Tokyo,Japan, told the Daily Dot. “I’ve had global brand marketing directorsasking me what my secret is. I’ve have stumbled across a formula fordoing something that a lot of people are trying to do right now.”
The 32-year-old copywriter doesn’t think he’s done anything special,though. In fact, he thinks anyone can do what he did with the rightmindset.
“I don’t think an ‘ordinary’ pinner will ever succeed,” he said.“However, I think any person or brand has the potential to succeed. They just need to make the decision to be extraordinary.”
Here is his four-step process for achieving overnight Pinterest success, with comments from Miller.
1) Start small
Miller doesn’t mean spend eight-hour days doing nothing but pinning,quite the contrary. He built his Pinterest empire in far shorterincrements, working for just 15 minutes per day.
“For the last three months I have gotten into a morning routine ofspending 15 minutes actively searching for content to pin. I don’t think you need to be one of those people who lives on Pinterest all day tomake an impact. You can build your archive over time, and it will slowly become more valuable.”
2) Bigger is better
But the end goal of those pinning sprints, Miller said, is to amass anenormous Pinterest archive—a set of boards people can lose themselves in for hours. Miller has 29 boards and 2,224 pins. The more content heputs on the site, the higher the chance that people will find somethinghe pinned.
“People will be excited to stumble onto a board with 100 amazingimages. It takes some time, but it can be an incremental investment I’ve found.”
3) Drop your Pinterest presumptions
Miller’s most popular boards by far are the ones he has dedicated tosports-related topics. That might be a surprise to anybody who’sconsidered Pinterest to be little more than a frilly fashion and designhaven.
“I definitely get annoyed every time I read another article claimingthat Pinterest is somehow inherently only for certain subject matter orfor a certain sex. Pinterest is neutral. Like most things, you get outof it what you put in. Pinterest is perfect for any visual subject thatpeople are passionate about.”
4) Geek out!
In Miller’s opinion, the most important piece of the puzzle are pinsthat you’re passionate about. Whether it’s sports—Miller’s personalobsession—or another hobby, he said it’s imperative to only pin imagesyou’re excited about.
“I think you have to be willing to be obsessed and really dive intosome kind of niche. And I’m sure at this point, there are some hugeopportunities to own some untapped subject matter, like I did withsports. But I think if you approach any subject with a degree ofartistry, looking for the unusual point of view, and keeping your pinchoices surprising, that you will also be able to find success.”