Becoming the author of a recognized blog is a dream of practicallyevery dedicated blogger. Having your opinions appreciated and quoted onthe web, you won’t be anonymous anymore. Powerful bloggers are followedby a loyal group of readers who are ready to consume any content theycreate. But what does it mean to be successful in blogging? It meansthat users are inspired to return to your blog time and time again forreasons ranging from entertainment to solution-searching. The web isfull of people interested in what you have to say – here are 10 key tips to help you tap into that potential and become a successful blogger.
1. Know what makes you different
Without a clear differentiator, you can just wait for your blog toget lost in a sea of other blogs on the web. What defines success inblogging is that unique value your writing holds. What is special aboutyour voice? What kind of expertise do you offer to your readers?
When defining your value, bear in mind that best content inspiresreaders to take action, grow and improve their lives. This is the sortof value that makes them come back and share it to their own networks.
If you’ve been writing for some time already, examine what you’veproduced so far and check your most popular posts – what is it aboutthem that attracted the audience? Is there anything you could do to make them even more engaging? Define your value and grow into it.
2. Identify your key goals
Blogging away all the time, sometimes you might lose sight of yourmost important goals and completely forget why you created the blog inthe first place. Recall the value that you were planning to add to yourtopic or niche and examine the kind of influence you wanted to have onyour readers.
It’s worth to stop for a moment and evaluate your blogging efforts –you’ll not only connect to those initial goals you had when creatingyour blog, but also reexamine your current strategy to check whether itreally brings you closer to achieving them.
3. Research your audience
Your blog can only exist because of your audience. If don’t want your posts to end up in a vacuum, you need to define that key group ofpeople who might be interested in what you have to say and target themin all your posts.
Once you determine the identity of your audience, it’s time to usesocial listening and blog analytics to learn about their needs andpreferences – that’s how you’ll be able to ensure that the topic isrelevant to the sector.
What kind of problems do users have in your niche and where do theysearch for quality content when exploring these issues? What are theirtop interests? Where do they like to hang out online? Which forms ofcontent they like most?
All this knowledge is crucial if what you’re after are highlyrelevant and shareable posts. You can only build your reputation among a select group of people, not the entire web.
4. Try different media formats
Even if you consider blogging exclusively in terms of writtencontent, one look around the web is enough to see a rich variety ofmultimedia formats which generally attract lots of users. Why not trydifferent formats to explore new promotional strategies for your posts?You can transform the key points of your next post into a Slidesharepresentation and publish it on your social media channels.
You should definitely consider videos. They’re light and easy to make – why not dapple into the brand new format of vlogs? Spicing up yourblog with a video format once a while is a good idea.
5. Get inspired
If there’s something every blogger experiences, it’s the writingblock. If you find yourself one day mulling over topics which aren’teven relevant to your audience or having a completely blank mind, onelook at the web is enough to find new ideas for fresh and inspiringcontent.
One tool you should definitely check out in moments of crisis isÜbersuggest (http://ubersuggest.org/). You’ll find here lots of contentideas related to a specific phrase or keyword – the tool generates alist of related topics which effectively help to push your content to amore unique avenue.
Knowing which topics are relevant is key to deliveringattention-grabbing content. Head to Quora (https://www.quora.com/) orReddit’s top pages (http://www.reddit.com/top/) to get a deeper lookinto the online community in your niche.
Social listening tools will be of great help as well. Topsy or Icerocket are both easy to use and provide a comprehensive overview of keyanalytics data for a given keyword. You’ll benefit from metrics likesentiment measurement, user engagement level and topic insights ortrends.
6. Don’t forget about SEO
Bloggers should always remember that their competitors aren’t asleepand are busy writing their way into the very top of search rankings.When composing your posts, remember about SEO – every blogger shouldhave an elementary understanding of SEO. If it seems obscure to you,some education is definitely underway.
Monitoring is key to your SEO – keep a close eye on your backlinks,social networking, quality of blog posts, number of unique visitors andkeywords that are your main focus. You can try Google Adwords – it willhelp you to find the most relevant keywords to use in your writing.
If you’re using WordPress, it’s enough to find a great SEO plugin and you’ll be on your way to providing content relevant to an increasinglygrowing audience.
7. Write attention-grabbing headlines
The art of headline writing is a key skill every blogger should workon. Even if your content is of high-quality, a poor headline will deterusers from it and you won’t experience a rush of traffic. Users make the decision whether to click on your content or not on the basis of theheadline – this is what holds users’ attention and attracts them to your content.
8. Be honest
Always be honest with yourself and with your audience. Internet users are sophisticated and will spot a sponsored post or shamelessadvertisement from a mile. If you’re considering such collaborations, be careful – one wrong move and you’ll lose your reputation and trust.Writing positively about a product you’re not really passionate about is always tricky.
Build a genuine voice by writing about things you really like, notabout topics which you know are trending among your audiences. Offer aunique perspective – even if they don’t agree with you on every point,your readers will appreciate it. Most importantly, be respectful to your audience and avoid writing posts just to be perceived as a regularblogger.
9. Be quotable
Persuasive language is your best friend in blogging. What makesbloggers great is the fact hat they’re able to inspire others to quotethem in their own content. Remember that the current attention span ofweb readers is very small, so you should make the most from whateveramount of attention you manage to capture.
How to be quotable? Write in a clear language, be concise and avoidlong sentences which don’t make sense even to you. Even if you’repassionate about something, avoid rambling on and on about it. Focus ondelivering your message, sharing your best and most provocative quotesall over the web.
10. Make sure your blog posts are easy to share
Shareability is something you can control to a degree. You best moveis to make your posts easy to share from the practical perspective –work on placement of social sharing buttons and consider having a friend test your blog with social sharing in mind. They might suggest somesmart solutions which average internet users will appreciate.
Some bloggers use an automated Twitter feature, which is a greatadvantage of every blog post. Clicking on a fragment of your post, users will be able to instantly tweet it. Don’t apply this function to theentire post, but only to your most daring, shocking or thought-provoking remarks.
Becoming a great blogger takes a lot of work, but it’s definitelyworth it. Running a recognized and powerful blog gives a lot ofsatisfaction and allows bloggers to enjoy the support of an immenseonline community surrounding the niche or the topic in question.