We’ve all heard that old adage about how “less is more” right? Whenit comes to business Facebook posts, there’s a lesson to be learned. In this article we’ll explore some of the key reasons to keep your socialmedia posts short, direct and effective, while making them asinteresting and personally engaging as possible.
One of the mostcommon mistakes businesses make when posting to Facebook, is trying totell complex stories to an audience that is pressed for time. Moreover, many companies and organizations forget that they’re not the only posts being read. On any given day, your Facebook fans are subjected todozens upon dozens of promotional posts. And despite how important youfeel your message is, it’s wise to see things from their perspective.
Be Direct and Avoid Fluff
While it’s tempting to write a clever into paragraph to your post, it couldalso be costly. It’s easy to lose the interest of your audience,especially on Facebook, if you get too wordy or verbose in your dailypostings. Instead, take a more direct approach. If you’re offering asale or special promo, be sure to mention it in the opening line. Ifyou’re having an event, make mention of the details and dates rightaway. This will appeal to their realistic interests without losing them in pointless verbiage.
Over-posting can Be Detrimental
There are scores of companies out there who have a strict policy on thefrequency of their Facebook business posts. Some post daily likeclockwork, others post every three to four hours. And while yes,consistency is noble, it’s more important to know when to give your fans a break. If you’re constantly posting things they have little interest in, they may end up overlooking the promotions that are most appealing, or un-liking you altogether. Study your audience and learn whatpattern of frequency they respond most favorably to. Depending on yourindustry, if your a Roofing company, don’t post daily, that will causemore people to hide and unlike your page… roofing is not fun! if youhave a news website, posting multiple times per day is more natural todo.
Don’t Overlook the Power of Hashtags #
Using hashtags (#) is one of the most effective, trending and addictivelypopular ways to get others engaged in topics that you’ve covered in your Facebook post. Interestingly enough, they’re also one of the mostcommonly misunderstood and misused. As a rule of thumb, make sure thatyour hashtags are directly related to the core topic you’re discussing,and be sure to write them out as one word.
If the New York Yankees made a post about Derek Jeter and hashtagged #Derek and you made a post with the hashtag #Derek, when someone clicks the #hashtag from the NewYork Yankees post, your post has a chance of displaying because of thecommon hashtag. Think of a hashtag like a keyword, just don’t spam them.