I have come across a great infographic from Robert Scoble who has done a great deal of research and experimentation into makinghis Facebook feed more useful for his community. As a result of thisexperiment, he has become a huge fan of Facebook and has received a lotof value from it.
Improving your Facebook news feed can be done and there are a numberof tips (22 to be exact) in his infographic however, I wanted to share 7 of the ones I felt would most help you improve your Facebook newsfeed.
- Share targeted information
It is so important for your Facebook community that you are sharing information that you know they will want to listen to, and engage with. Targeted information that is relevant to yourindustry, and your target market is crucial.
- Up to date profile information
Building trust is so important online, and one of the biggest issues that a customer will have with a brand is their misleading profile information. You mustmake sure your profile information is 100% up to date.
- Remove privacy settings
If you are using Facebook as a business tool, you need to be able to reach as many people aspossible which means you will need to turn off all of your privacysettings as you don’t want to stop people from following your news feed, or turn them off because it is “too hard” to follow you.
- Make sure you engage
By engaging on Facebook I mean liking, sharing and having two way engagements through commentson both yours, and your friends Facebook posts. The posts that you areengaging on, will give Facebook an idea of the kind of posts you want to see in the future.
- Hide things you don’t want to see
Hiding certain posts from your stream will let Facebook know that you are not interested in these kinds ofposts and for future reference, will not overly expose them on yournewsfeed. This can be done for certain “friends” of yours on yourFacebook that share information that is of no interest to you.
- Unfollow people who are too noisey
The biggest reason a person willunlike a brand on Facebook is because they overpopulate their news feed. This is something that I really dislike so when people are being toonoisey on Facebook about information I have no interest in, I willalways mute them, or unfollow them.
- Approve posts to your Facebook page
Always make sure you have to approve a post that someone wants to put on your Facebook page. You don’t know what someone is going to post, and you don’t want thisto affect how your community may see you, even though they already knowit could be spam.