LinkedIn us such a useful business tool, and yet far too often itstrue value is overlooked. This is by far one of the best tools available so make sure that you take advantage of it.
1. Complete your profile
Your profile is at the heart of your online business branding. YourLinkedIn profile will almost always rank very well in a Google search.You want to have a solid profile because first impressions can make orbreak you. Make sure your profile is completely filled out with nomissing information.
2. Connect with all
You should connect with as many people as you can. Begin with thoseyou know and trust and then you will be able to make recommendations toother users when they are looking for an introduction. If you want tofind the opportunities that are out there, you need to keep yourcommunication lines open on LinkedIn. The more connections you make themore you will be able to grow your business and improve your sales.
3. Create a call to action
It is easy to do and so important. You need to create a call toaction on your profile. When people arrive and read what you have to say they’ll feel inspired and much more likely to click through on yourlinks that will take them to your website.
4. Make sure you are compelling
Most LinkedIn profiles will put you to sleep. Yawn – they are soboring and show nothing of the personality of the individual. Make itinteresting and compelling. Tell people who you are, who the people areyou help, what you offer for sale in services or products, and anythingelse that could be important to making you interesting for those thatfind your profile.
5. Recommend Others
Give and you will receive. If you recommend then you will berecommended. When you recommend others without them asking you to do so, they return the favor and this will help to improve your profile andbuild credibility, which will improve your business.