Ten Hard Lessons About Growing In Google Plus

Google Plus
This article offers ten simple Google Plus tips help you get startedwith building a true Google Plus presence and will help those thatrecognize the possible mistakes they are making. Some of Google PlusTips seem like common sense while a couple of the lessons may force youto think a little. The ten lessons here reflect the top ten complaints I see within the Google Plus community as a whole.

Before we get started, I’m directing this post at those that need to read it so don’t take offence that I keep saying “you” throughout the post. The reason for that is because most of us knowsomeone guilty of at least one of these Google Plus crimes. If you knowsomeone like that, now you have a post to send them to so we can educate them on Google Plus etiquette.

Lesson 1: Your Posts Need To Be Public

This is getting better but some people seem to catch on a littleslower than others. If you post something on Google plus and send it toanyone but “public” those people will receive notificationsand, depending on their settings, may even receive an email. Asappealing as that might seem to your marketing side, you need tounderstand that you’re going to be looked at as a spammer. You will beblocked, un-circled, ignored and disliked.
Private G+ posts or if you have something to share with a specificperson or group of people and THEY understand why, it’s perfectly okayto add their name or add that specific circle.

Bonus Tip: While on the subject, I recently ran across an excellent post by Leslie P that shows you how to prevent every +1 you make spam your circles with a simple settings change: Don’t Spam Your Friends.

Don’t make me a spammer too! One more thing, whilewe’re on the subject. If you share to just certain people or circles, Ican’t reshare your post publically. Did you know that? So the only wayanyone can share your post is to spam their circles. That doesn’t soundlike a smart marketing strategy, does it?

Lesson 2: The Internet Isn’t Private

When you circle me and I visit your profile to see if I want tocircle you back, I’m looking to see if we’re a good match. We could be a match made in heaven but I’d never know it if I’m greeted with a “SuchAndSuch hasn’t shared anything with you yet” message. Major fail and I will never circle back. If you need that type of privacy, good luck being online in 2014.

Lesson 3: It’s Not All About You

Share other people’s stuff too. When I go to your Google Plus profile or Page to see if I want to circle or follow you back and all I see islink after link of nothing but your latest blog posts, I figure there’sno point in circling you since I’m not there as a way to subscribe to your feed.

Lesson 4: Turn Off The Tweets!

Seriously, it looks horrible and makes you look amateurish when you automate and send your tweets to other social networks like Facebook and Google Plus. Stop it, please.

Lesson 5: Google Plus Is NOT Facebook

It’s so frustrating to see otherwise intelligent people compareFacebook and Google Plus as if they were comparing a Chevy and a Ford.We hear, “G+ doesn’t have the same numbers as Facebook” or “Google Plus is more technical and geeky“. OMG, please shut up. You’re comparing apples and oranges here and mostof you are simply repeating what you’ve heard others say. If that’s thecase, try an original thought for a change, get smarter friends or stayon Facebook.

Lesson 6: YouTube Comments

This is a BIG but new creation. YouTube and Google Plus now share acommenting system and when you comment on a video, you are given theoption to share that comment on Google Plus. I LOVE that! What a greatway to cross-promote? But, it’s not so great when you comment over andover on a video. Don’t get me wrong, that is exactly the type ofinteraction we all want but keep in mind that if you don’t uncheck the“Also share on Google Plus” box on all but the first YouTube comment,your Google Plus is going to look like this…

YouTube Google Plus Tip

You don’t want the exact same video being posted by you over andover; it makes you look like a spammer even though you’re justinteracting on a video.

Lesson 7: Update Your Profile – Please

You need to have a somewhat complete G+ profile AND have thepermissions set-up where others can actually see it. Your images, whoyou are, where you’re at (approximate location, not exact location) and what you do are some of the most basic things we want to know so we can decide if we want to circle you back. Without that, it’s going tobe a slow process growing your Google Plus presence. Have no fear,spammers and bots will still circle you, they’ll circle anyone.

Lesson 8: Buying Friends… Really?

This one amazes me to no end. The whole idea of building an onlinecommunity, on any social network, is interaction. Am I right? Isn’t itcommon sense that buying circles, +1s or comments off Fiverr is exactlythe opposite of real interaction? I understand the power of social proof but buying it is only proof that you’re dishonest. Please protect your reputation and, if you ever want any influence at all, don’t lower yourself to these types of low-life tactics. You’re better than that!

Lesson 9: Tag, You’re An Idiot

Does this bother anyone else on Facebook? Someone posts a nicepicture or quote and tags everyone they can to draw as much attention as they can. We are seeing a little of that on Google Plus and it’s aspammy thing to do. Tagging someone should be limited to people (that you really know) that have something to do with the post. For example, if I’m sharing your blog post on G+, I’ll probably tag you (in a way – see Lesson 1) by adding you to the share group. A couple of weeks ago I shared a cool Star Trek post and I know Mitch Mitchell well enough to know he’d want to see it so I added him to the share.Beyond something like that, or an actual picture of the person, you’rejust spamming.

Lesson 10: The Thank You… Tactic?

I saved this one for last because I personally don’t think it’s thatbig of a deal but I have seen a lot of complaints about it. Okay, so Ishare your post or image on Google Plus, either to my profile or page.That gives you additional exposure, obviously. Now say that happened ten times with a post, how do you thank everyone? You can +1 the post andactually say, “Thank you” but apparently that is being viewed as a formof self promotion to some people. The idea is that you’re creatingadditional buzz for that post by interacting with it.

The best way to thank them would be to return the favor and sharesomething of theirs that you like and your followers would like. That’snot always possible, depending on who shared it, their niche, tastes,etc. Personally, I think the problem here is with those that are makingit a crime to thank one another by insisting it’s self-serving. Don’tmake it more than it is and don’t be so quick to attack, we’re all herefor one another.

Your Lesson/s?

Do you have a lesson to add? Were any of these Google Plus tipshelpful for you? Do you know someone that needs to read this? I bet youdo so feel free to politely refer them to this page. Your comments, asalways, are always welcome here.

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