4 Tips for Finding Your Blogging Niche

How to Start a Blog posts and touch on some new things thatI’ve learned and discovered about blogging success. My hope is thatthese posts will help you approach blogging a little differently andthat your blog will continue to grow and evolve, too. 

Today’s topic is one that I’ve become increasingly passionate about: finding your niche.

Finding your niche is foundational to starting a blog; every decision you makebuilds upon this step. But because there are so many opportunities withblogging and everyone seems to be jumping in headfirst, it can bedifficult to narrow down the opportunities and find a creative idea that sets your blog apart. Here are some tips for identifying your niche and taking your blog to the next level.

Pinpoint areas of interest

It’s important that the purpose behind your blog is something that you’retruly passionate about and can build upon, especially if you plan onblogging long-term. If you aren’t interested or vested in the topicsyou’re planning on writing about, you’ll quickly run out of ideas andyou probably won’t stick with blogging. Choose an area of blogging thatinspires you and gets you excited! Spend some time making a list ofthings that you like to do in your spare time, things that make youhappy, topics of interest, favorite blogs, etc. to get the ideasflowing. 

Identify your strengths

This goes hand-in-handwith pinpointing your areas of interest. You may love looking throughfashion magazines and keeping up with the latest trends, but if youdon’t have a knack for piecing together stylish looks, you might want to reconsider becoming a fashion blogger. You may check food blogs likeyour life depends on it, but if your husband has been choking down themeals you’ve made for the last couple months, becoming a food bloggermight not be the best route for you (this probably isn’t the case, butyou see where I’m going with this, right?). It’s important that you’reboth interested in and gifted in your blogging field of choice. 

Get creative

This is where it gets both challenging and fun. Challenging because thisstep takes time and intention; fun because this is what will truly makeyour blog successful. Following along with what everyone else is already doing is the easy way out, but coming up with creative ideas thathaven’t been seen before makes your blog stand out among the rest. Myfavorite blogs are all written by people who break the mold and dosomething different from what everyone else is doing (and if you take amoment to consider your favorites, they are probably one-of-a-kind,too). My goal with Elle & Company is to create a blog that I wouldwant to follow along with, and I have a rule of thumb that I won’t postanything that I wouldn’t want to read. I challenge you to do the same.Brainstorm ways to create a completely original blog that you wouldenjoy keeping up with. You won’t become successful by following, andgoodness knows there are too many unoriginal copycat blogs out therealready!

Ask yourself these questions:

  • Why do I read the blogs I read? What do they do well that draws me in and keeps me coming back?
  • What is something that no one out there is doing? Why?
  • What are some areas that people often ask my advice for or expertise in?
  • Has this idea been done before? Is this niche saturated? If so, how could I do this differently?

Your niche determines each post you write, your audience, and the purposebehind your blog. This step is foundational to your blog, so spend sometime thoughtfully mapping it out. I can’t wait to hear what you come upwith!
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