The Internet is today the major marketing channel for brands, and keeping up with the most up to date SEO best practices is veryimportant to maintaining your marketing edge. This is because unlikeconventional marketing, SEO helps you drive only targeted traffic whichis likely to convert.
If you want to stay relevant and profitable in the digital landscape, you need to master SEO. According to a recent report from Searchmetrics, Google is now better able to reward high-qualityweb content that is relevant to a search query, and less dependent ontraditional signals, such as keywords.
Here are some SEO best practices I believe will be huge for the rest of 2015, and in 2016.
I Recommend You to read Search Engine Optimization Best Practices for 2016
1. Content will remain king
I think this might never change – and neither should it.
Google now increasingly rewards quality content. There is less focus onkeyword saturation and more focus on whether or not the content isreally relevant to the search query. So you need to continuously createtop-notch content that uses proper, relevant queries that your idealaudience uses in search engines. Aim to create definitive guides that users will always find valuable and interesting.
Good is not enough. Go for awesome content – the type you always feelcompelled to read, share, comment on and link to when it appears onother sites.
2. Social signals will carry more weight
There has been a lot of predictions for quite some time now that Google considers social signals in its ranking of content – although Google says this is not the case. With Google’s increased emphasis on userexperience, I’m predicting that social signals – which is a good way tomeasure how many people consider the shared content valuable – willcarry some more weight as a ranking factor in 2016.
3. Mobile-friendliness will be a must
In January 2015, mobile searches overtook desktop searches in volume. With the recent Mobilegeddon, the mobile user experience is currently an essential factor in Google’s algorithm. Google now ranks mobile-friendly sites higher in mobilesearches, and even shows whether a site is mobile friendly or not in the search snippet.
Websites that aren’t optimized for mobile users have already reported a decline in organic traffic.
But how do you know if your site is mobile responsive?
Google has provided an easy tool to check that. If your site fails the test, you could possibly belosing as much as 30% of your search traffic. Do you really want that? I bet you don’t. So go optimize your site for mobile searchers.
4. Brand signals will be rewarded more
Going forward, I’m betting that creating brand signals will continue to get rewarded by Google. Google knows that mostwebmasters who try to game its algorithm are not credible brands.They’re owners of thin affiliate websites or other type of sites out tomake money without creating much value for its users. These are the ones Google penalizes.
So it will become increasingly important for webmasters who want to rankhigh to create signals that tell Google they’re a real brand: they haveactive social media channels, most of their links created with brandanchor texts, users searching for their brand name on Google, etc.
5. Multimedia content will grow popular
To stay relevant in the game of SEO, you’ll need to produce top quality, original content incorporatingvisual media like graphics, videos and presentations. Users appear to be favoring visual content these days, especially in the B2C landscape and there are indications it will only increase.
With its emphasis on user experience, Google will likely rank those multimedia content evenhigher going forward. Already, Google is experimenting with video ads in its search results. In 2016, a handful of disruptive technologies –think of Periscope and Snapchat – will surface and push this trend evenfurther, creating big wins in terms of reach, engagement and conversionfor brands who create multimedia content.
SEO is a constantlychanging landscape. Those who grow with it stay relevant and those whosleep on their success soon go obsolete. If you want to maintain yourmarketing edge, you need to stay on top of the game. You need to monitor the trends and fine-tune your marketing plan accordingly.
Keep these practices central to your SEO campaign well into 2016, as they aren’t in any immediate risk of being phased out:
- Content is still king. Despite some forms ofinformation-based content starting to lose out to digital assistants and aggregated material, unique, quality content is still your bestfriend.People still need opinions, insights, entertainment value, andpersonality and it’s still going to be your job to give it to them in2016.
- On-site optimization is still about user experience. Some on-site factors are growing or shrinking in importance. Forexample, site security will be even more important in 2016.But thebottom line is that on-site tweaks are still focused on user experience. If a change would make your site faster, safer, and easier to use, it’s probably good for SEO (and even if it isn’t, it will help yourconversion rates).
- Authority building still occurs off-site. To build a reputation, you still need off-site signals like inbound links, socialsignals, and reviews.As I mentioned above, the nature of external linksis evolving, but brand mentions, off-site listings, and consumer reviews are filling that gap as a new form of off-site authority building. Themore relationships you can build with off-site authorities, the better.