Work at home, start a blog, get paid to it! Very Simple.
I started a blog in 2008.
I had a 9-month old daughter, and as much as I loved her and enjoyedbeing with her, I was going crazy with next to no grown-up “work” for my creative brain.
I wanted to write, so I put all my creative energy and imaginationinto coming up with a name for the blog: The Mom Writes. (Yes, I know.)
Soon people began to notice.
I had readers commenting, sending me emails and then, one day areader emailed to ask if I would write for his site. I said yes. Hewanted to know my rates and just like that, I was in business.
I’m here to tell you how I’ve used blogging to build a six-figurebusiness and how a blog continues to be my top marketing strategy, evenafter 7 years.
Since then, I’ve worked with more than 100 small businesses as abusiness blogger, social media copywriter, and community manager. Mylittle blog has helped me build a six-figure business — and remains mynumber one marketing strategy.
Here’s how I did it:
1. Start smart … but actually start
One of the things that helped me most was overcoming my perfectionism and just starting. I had a blog on Blogger. No, not self-hosted oranything fancy. I had a simple free template and no header either.
You already know the story behind the blog name. So, you know that wasn’t perfect in any way.
Nothing was perfect. But I started. Jumped in with both feet and did it.
Don’t let perfectionism hold you back. (Don’t get me wrong.Perfectionism is great in many cases — but not when it’s holding youback.)
2. Copy my 3-pronged strategy
Growing a blog can take time, unless you supercharge it with athree-pronged approach: Google on one side, your readers on the otherside, and your niche in the middle.
This approach helped me land clients within the first 6 months of blogging.
My niche was parenting and simplifying life at home.
My readers started resonating with my content because I was just like them. I knew what they struggled with and shared how I resolved thosestruggles. And I always let them know that I’m a writer and what I enjoy writing about.
Naturally, they would think of me each time someone in their circle mentioned they needed a writer.
Google started loving my content because I used my growing SEOknowledge to optimize my posts. This helped bring targeted traffic fromthe US and Australia to my blog.
More readers = more eyeballs on my content = more business.
This three-pronged approach is what I’m using to date, including with my content marketing site, Content Bistro. It still works.
3. Your blog posts are your portfolio
When you’re starting out and don’t have a portfolio to showcase, a blog is your best friend.
Direct prospective clients to some of your best content. I’d sharelinks to blog posts in their niche, whenever possible. For instance, ababy products website loved my posts on co-sleeping and reading to mytoddler and hired me to write for their business blog.
Do this, and you’ll have a much stronger conversion rate. Ask me how I know!
4. Invest intelligently
Being a writer online can be overwhelming when you don’t know where to invest funds and what to bootstrap on.
There are courses, website themes, tools, conferences, and so much more that requires forking out cash.
Some of these investments are smart, but some are unnecessary.
Invest in a professional looking design for your blog and website.Invest in courses and mastermind groups that build your knowledge andgive you community support.
Invest in conferences where you can meet fellow bloggers, writers, and business owners.
This August, I flew across the world from India to Australia toattend a blogging conference. A big investment but it was totally worthit. I learned a lot, met some amazing people, and came back with acouple of new clients as well.
5. Build a bouquet of services
Finally, and most important, use your blog to offer a variety of services.
Besides writing for freelance clients, I coach beginning bloggers and aspiring work-at-home moms, sell e-books, and offer communitymanagement and Web, SEO, and social media copywriting services.
All of these services add up to my income every year.
If you’ve stayed away from building a blog, reconsider. It can be one of your biggest business-building tools and probably, the mostinexpensive one as well.
Does your blog bring you clients? Share how you do it in the comments below.Tweet