Content Marketing & Social Media remain the king and queen of digital marketing strategy. It should come as no surprise that start-ups should focus their resources on developing custom and relevant content if they want to succeed online. However if Content is king, then Social Media is definitely queen. In fact, Social is one of the most cost effective ways start-ups can build their brands voice and start engaging with their target audience. So it’s a great place to start. But a few tips for newbies to remember For their Digital Marketing Strategy:
The 3 main questions consumers ask when looking at a website
|content marketing is a part of Digital Marketing Strategy|
When a consumer first appears on your website, whether they know it or not, they will ask themselves three questions:
Where am I?
What should I do?
How should I do it?
If the website fails to answer these 3 questions then the user ismore likely to bounce from the site. Google’s new algorithm will viewthis as proof of a site’s unsuitability and drop it down the Googlerankings.
How long it takes to engage a website user
When a user first appears on your website it takes them all of 3.8seconds to be engaged. If they are not satisfied by your site they willleave and search for a more interesting and valuable website. One of the key features a website has to portray is trust, if people don’t trustyou they won’t use your site.
Not all Social Media Are Created Equal
Identify the social media platform most frequented by your target audience. There’s no point focusing your efforts on Facebook if your target market is on Twitter. Do your research. Identify leaders, start following and engaging with them.
Post Regularly & Be Consistent
Start to post regularly. Content should be valuable and informative. Don’t spam. The tone should be consistent across all social platforms. Best practice is that you shouldn’t exceed the following: Facebook 5-10 posts/week | Twitter 5 tweets/day | LinkedIn 1 post/day
Tips to build a better mobile site
In 2013 eBay received over $2 billion in mobile sales alone.Well-built mobile sites are now critical for users. Top tips include;
- Design from the user’s perspective – cut the clutter, make sure the mobile site is clean and simple.
- Target the most popular user devices – you can’t have a perfect site for all mobile devices so make sure it’s optimized for the main 6(Apple, Android etc.).
- Enhance user experience with mobile specific HTML – make sure it’seasy to use and that there’s a link to your desktop site in order toprovide further information.
- Put usability first – design the perfect mobile site then look at the technological solutions to bring it to life.
- Think like a consumer – make sure you understand every piece ofinformation about your customer, how they use your mobile site and inwhat context.
Santiago Swallow, or Kevin as he was known in the real world, set up a fake account and filled it with bogus claims about himself. This was an experiment to prove how easily you can be hoodwinked on social media.
If accounts suddenly appear overnight you should be wary, theinfluence measurement website Kred can identify if Twitter Profiles arelegitimate. If you follow one of these fake profiles, it may lead toyour details being sold on to a third party.
How to market your mobile presence to Digital Marketing Strategy
Make sure you know who your customers are inside and out, once youknow this you can build a mobile site that fits their demographicperfectly. It’s important to get ahead of the game before yourcompetitors do.
2015’s content marketing insight
Whilst 2014 was the year of personalisation, 2015 is predicted to bethe year when content marketing grows up. If you can’t sum up yourcontent within a tweet then you’re going to struggle. We don’t digestinformation like we used to and imagery is becoming more important toconvey content. Make sure that content is viewable, shareable,actionable, memorable and mobile optimized.
Social Is NOT About You–It’s About Your Customer
Don’t use it for promotional purposes only. Share information that your customers will find engaging and valuable. It’s about opening a dialogue with people.
Engage with Your Followers
It’s a great way to interact with future (& current) customers. What are they saying? Listen first. Digital Marketing Strategy should be proper planed.
Don’t Shy Away from Social Confrontations
Use it as a way to show your, hopefully excellent, customer service skills.
Don’t Be Afraid to Mess Up
Your customer wants to know there’s a human behind the brand. Be honest and open if you mess up. Simply consider it an opportunity to improve.
Identify what your USP is
Research and formulate one before you start embarking on content creation. Remember to avoid focusing on your features only — you MUST SELL THE BENEFITS. This is the first mistake most start-ups make. Remember your customers want to know how your product/service will benefit them, not just a list of the feature-set!
Focus on SEO
Search Engine Optimization (SEO) should also be one of your top priorities to Digital Marketing Strategy as it’s the most time consuming and can have a huge impact on the volume of organic traffic your website will receive. Make sure your website designer knows the SEO basics so there are no hurdles to the search engine crawlers accessing your content. This is critical for all new websites.
Optimize your internal Pages
Leverage your Google Analytics data to determine the type of content your audience is most interested in, to ensure you create a more user-friendly experience. Continually add more content that’s of most interest to your target market.
Share your content
Another Digital Marketing Strategy is Sharing your content to social media. Promote it on your social media profiles, email industry experts, post to LinkedIn groups and industry forums. The goal is to become a thought leader in your sector.
Tips to increase your email marketing
Many companies miss out on integrating social media and emailmarketing to generate new leads. After an eshot campaign make sure thatyou follow and tweet anyone who opened your emails, then give each ofthem an incentive to stay in touch with you. Connecting your eshots toFacebook also means that anyone who received it will have your advertadded to their personalized ads.
Building the ultimate website
If you want to build the ultimate website you need to optimize yourmost used pages, so find out where visitors are landing and exiting.Create a Digital Marketing Strategy and priorities your action points, know your visitorsand build a journey for them that’s easy to follow. Identify which pages are used most and build on that success. Start small, get the littlethings right and expand upon them when you’re ready. Finally, analyzethrough AB testing and compare your site with your competitors, as wellas sites from different sectors.