The secret to a winning advertising campaign often lies with a great slogan
The best slogans and taglines are so memorable that they do more thanlaunch their associated products to the top of the market. They also remain in our society’s shared vocabulary long after thoseproducts have achieved success.
A great promotional slogan (or tagline) is short, catchy, andmemorable. It contains only a few words, yet it’s incredibly difficult toproduce, and there’s no magic formula for producing one (much to therelief of gainfully employed marketers everywhere).
Here are 20 of our favorites brands Slogans for your inspiration:
1. McDonalds – “I’m Lovin’ It”
Simple, effective, and so successful Justin Timberlake released it as a song.
The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. It ties in really well with thecompany’s brand values, and sticks in peoples’ minds. Coupled with their signature advert style, this helps create a winning campaign everytime.
2. KFC – “Finger Lickin’ Good”
Much like its Fast Food rival, KFC’s long standing advert sloganreflects the company’s values. “Finger Lickin’ Good” tells the audiencethat the chicken tastes great. This is exactly what you want from a fast food restaurant.
3. Subway – “Eat Fresh”
Subway has been really clever with its strap-line. Fast food isnotoriously bad for you, so in a bid to position themselves as more‘healthy’, this tagline was born. The “Eat Fresh” slogan lets audiencesknow their sandwiches – and the fillings – are always fresh and freshlyprepared. Coupled with the yellow and green branding, this was a reallysmart move.
4. Kit Kat – “Have a Break, Have a Kit Kat”
A lunch box favorite of kids (and Super-dreamers!), the iconic KitKat slogan is one that has stood the test of time. Used in both printedand television adverts, the “Have a Break…” tagline reflects how quickand easy the wafer bar is to eat. It is simple, and easy to remember –much like the company’s red and white branding.
“A slogan is a memorable motto or phrase used in apolitical, commercial, religious, and other context as a repetitiveexpression of an idea or purpose.”
5. Heinz – “Beanz Meanz Heinz”
“Beanz Meanz Heniz” has often been voted the best advertising slogan, and it is easy to see why. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and theproduct. The tagline tells audiences if they want baked beans, theirbest choice is the Heinz brand.
6. Skittles – “Taste the Rainbow”
Skittles have used their “Taste the Rainbow” since 1994. This simpleslogan works because it perfectly reflects the product. The sweetsthemselves feature a variety of colours – a rainbow. This tagline tiesin with the company branding, which features a rainbow on the sweetspackaging.
7. Rice Krispies – “Snap! Crackle! Pop!”
Snap, Crackle and Pop have been synonymous with the Rice Krispiesbrand since the 1930’s. And as well as being great mascots, theonomatopoeic gnomes make for a great and long lasting slogan. The cereal is said to make a “snap, crackle, pop” noise when milk is added. Andeven if it didn’t this campaign has been hugely effective for Kelloggs.
8. Kelloggs Frosties – “They’re GR-R-R-reat”
Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’reGr-r-r-reat!”. This ad slogan works because it appeals to the brand’starget audience of children, and shows that breakfast can be delicious. A lifespan of over 50 years shows just how effective it is.
9. Dr Pepper – “What’s the Worst That Could Happen?”
Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. The catchy song that featured on the adverts and the humor they used helped make them memorable and effective. DrPepper knew its brand, and knew its audience. That’s why this campaignworked so well.
10. Red Bull – “It Gives You Wiiiings!”
Red Bull has used the metaphor “It Gives You Wings” as its slogan for many years. The reason this advert has worked – and lasted so long – is because it is clever. It tells the audience that the drink really willgive you an energy boost. The ad slogan is a great example of marketingat its best.
11. Typhoo – “You Only Get an ‘OO’ With Typhoo”
Tea brand, Typhoo have featured a number of slogans in theiradvertising over the years. One though, sticks in people’s minds and isstill being used today. “You Only Get an ‘OO’ With Typhoo” representshow relaxing and enjoyable a good cup of tea is.
12. Carlsberg – “Probably the Best Beer in the World”
Carlsberg beer is another brand that knows its audience inside andout. With adverts geared towards males, the “Probably the Best Beer inthe World” slogan works. Coupled with clever advertising and aninteresting use of words – “probably” isn’t 100% definite and stillimplies choice – Carlsberg’s adverts are always a huge hit.
13. Tesco – “Every Little Helps”
Supermarket Tesco are famed for their low prices, and their hugestock list. Their main ad strapline “Every Little Helps” perfectlyreflects this, and has been used in printed and television marketing for many years. Again, this three word tagline is one of the most memorable and effective.
14. John Lewis – “Never Knowingly Undersold”
Department store John Lewis is known for its high quality and highstandards. That’s why the tagline “Never Knowingly Undersold” works sowell. It tells prospective customers that they can trust the store, andwill always get the best product and service. This is a simple andsubtle way of bringing brand guidelines into the slogan.
15. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”
Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different. The “Maybe She’s Born With It…” campaign is promoting natural beauty. It tells women that their products will helpthem enhance this beauty. Glossy adverts and whimsical backdrops all add to this allusion of perfection.
16. L’Oreal – “Because You’re Worth It”
Another cosmetics brand making women feel fabulous is L’Oreal. The“Because You’re Worth It” campaign has been used for many years now andit works. It tells the audience that they deserve to treat themselvesand make the best of themselves. Recently, adverts have featured theslogan “Because We’re Worth It”. This helps women feel the same as thecelebrities endorsing the products.
17. Max Factor – “The Make Up of Make Up Artists”
Max Factor is a higher end brand of makeup than the aforementioned.This is reflected in the advertising slogan. By telling women this isthe brand makeup artists use, Max Factor instantly becomes a brand thatcan make a difference. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan.
18. De Beers – “A Diamond is Forever”
Coined in 1947, the De Beers tagline has often been named one of thebest ever. Those four simple words perfectly reflected the high endnature of the product and the company. It was a metaphor for everlasting love; telling audiences that buying these gems would cement theirrelationship forever.
19. Nike – “Just Do It”
Nike’s “Just Do It” advertising slogan is probably one of the mostfamous in the world. First introduced in 1988, the infamous tagline hasfeatured on all of the brand’s advertising since. It reflects the ‘nononsense’ approach the brand has to its products. It also encouragesaudiences to get out there, and get active.
20. HSBC – “The World’s Local Bank”
In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. This move was further cemented with the introduction of their latest advertising slogan. The “Local Bank”tagline promotes trust; something which the banks certainly need topromote at the moment.
21. Ronseal – “It Does Exactly What it Says on the Tin”
DIY is often seen as stressful and complicated. To counter this,Ronseal introduced their key strapline to show just how ‘no nonsense’and simple it can be. This perfectly appeals to their target market, and helps keep the branding simple.
22. Energizer – “It Keeps Going, and Going, and Going…”
Energizer looks to be positioning itself as the leader in the longlasting battery market with their latest advert tagline. Coupled withtheir bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand.
23. MasterCard – “For Everything Else, There’s MasterCard”
MasterCard’s clever slogan tells audiences that it can be used foreverything. Simple, powerful, and effective; this advertising taglineappeals to shoppers of all kinds. This is a clever move by the brand.Rather than targeting one niche, they cleverly appeal to everyone withone simple strapline.
24. Audi – “Vorsprung durch Technik”
Audi’s infamous slogan – roughly translated as “advancement throughtechnology” – is another that has been recognized as one of the greats.It perfectly reflects the high end nature of the car, and tellscustomers that they will always receive the best vehicle. It also helpsposition Audi as being at the forefront of technological advances, andpassing these on to their customers.
25. Jaguar – “Grace, Space, Pace”
Another three word slogan – can you see a pattern?! – that perfectlyencompasses a brand and its values. This advert tagline tells audiencesexactly what to expect from a Jaguar car. By using three powerfuladjectives associated with high quality, this phrase helps to reinforcethe brand values and encourage people to make a purchase.
Do You have Question that:
Advertising slogans are used in advertising campaigns to persuade you to buy certain products and services. Over the years there have beenhundreds of slogans; some more successful than others. You probablyremember some of the famous advertising slogans of the past and present. Here is a list of advertising slogans. Be sure to vote for yourfavorite.
Now I’m going to ask you a question, I know you are intelligent. Tell me Whats The slogan of Twitter.com?
Later I’ll write a post on How to Create/Select/Write a Perfect Slogan for your Business.