Many bloggers end up having a love-hate relationship withStumbleUpon. They love the amount of traffic that the service – whichnow boasts over 10 million members – can send, but they hate theconversion rate on that traffic. OnlineLivingBlog received 23,308 visitors from StumbleUpon in February, yet their average time on site was just 31 seconds (overall siteaverage is 3 minutes and 06 seconds) and they each viewed around 1.47pages.
Simply put, compared to other traffic sources, StumbleUpon isterrible. However, because the service sends so much traffic, evenleveraging just a small percentage can see a decent increase in yourcomment count and subscriber numbers. Today I’m going to give anin-depth guide to the service and then give my tactics for getting themost out of it.
Also Read: 25 Ways to Drive Traffic Quora to Your Blog
Basics of StumbleUpon
StumbleUpon is a system that allows you to find new and interestingwebsites based around your favorite subjects. The more you use theservice, the more the system “learns” about your interests which in-turn provides you with more relevant, fascinating content.
This is very different to the usual method of finding news by goingto your favorite blogs or entering a search query into a major search engine. Here you’ll find content from all over the web which you knowother people have enjoyed, so it can lead to some great discoveries.With StumbleUpon, it’s all about the users and the content that thecommunity enjoys.
How to Use the Service
Traditionally, StumbleUpon utilizes a toolbar that you install in abrowser such as Internet Explorer or Firefox. More recently however,they have came up with a toolbar that you don’t need to install, whichshows at the top of the pages you are viewing.
I prefer using the toolbar option as you can customize it and itdoesn’t take up any additional screen space. Here’s how it looks (notethat my version has been tweaked based on my preferences):
The three main buttons that you should be aware of here are the ‘Stumble’ button and the up and down thumbs. The Stumble button will load a new page in your browser that is based around yourinterests. The thumbs up button signifies that you like the page and of course the down thumb signifies that you don’t like it.
Also Read: 20 Ways To Drive More Traffic To Your Blog
There are two aspects of this thumbing up and down that affect thesystem. The first aspect is that StumbleUpon learns about what type ofcontent you like and what you don’t, and then tries to show you more of what you do like when you click Stumble. The other use of the‘thumbs up’ button is that StumbleUpon tend to show that page to morepeople if a lot of people are enjoying the content of that page.
With over 10 million active users on the site there is a lot ofpotential for certain content to get viewed thousands of times. Infact, Instead of trying to explain how the systemworks in just text, I’ve created this small graphic that should help toclear things up:
Basic Guide to How StumbleUpon Works
Becoming an Active User
If you’ve never used StumbleUpon before, let me warn you now that the service can become very addictive and a huge drain on your time. Infact, images that have said “Stop Using StumbleUpon” and shown up while browsing with the toolbar have become a thing of humor because people know how fun the service can be.
A must Read: How to Drive Traffic to Your Blog With StumbleUpon
The following points are applicable whether you are just starting out in the service, whether you’ve used it and want to get more out of it or you’re an internet marketer looking for more website traffic. Either way, it’s good to take full advantage of all the features availableand become a genuine, helpful user of the community.
Define Your Interests
When you sign-up to StumbleUpon you will be asked what topics you are interested in. Of course, it’s important that you select subjectswhich you are actually interested in so that you’re shown content thatyou care about you when using the toolbar. When I signed up I entered‘web development’, ‘internet’ and ’self improvement’ as my favoritetopics.
What Interests You on StumbleUpon?
Although StumbleUpon will “learn” about your interests based on yourusage of the service, it’s still good to pick topics that you’re highlyinterested in so you’re not just shown random content when you startusing it.
Choose a Profile Picture
No matter what your reasons for using the service are, I believeeveryone should at least take a minute to update their profile with apicture (also known as an avatar). Your profile picture will of courseshow on your profile, but it will also show on any pages where you havereviewed content and it may show on review pages which show users who‘thumbed up’ content.
In other words, your avatar is going to be seen in a lot of places on the service so pick something memorable. Here are some examples ofpopular avatars in the social media space:
It isup to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. Both are acceptable and about as popular aseach other.
Fill Out Your Bio
Every user on StumbleUpon gets their own profile page which they can customize. Yours will be located at http://StumbleUpon.com/stumbler/username/ (of course, substituting username for whatever username you chose).Your description is there simply to tell the world a bit aboutyourself. I recommend that you fill this with relevant, honestinformation, so if people like your Stumbles then they can find out more about you.
A nice touch in the description section is that you can add a link to other websites so other users may check out the links to see what you are about. I’ve made some great relationships through StumbleUpon andturned many of my ‘friends’ on the site into blog subscribers andTwitter followers.
Add People to Follow
I’ve already mentioned that when you sign-up to StumbleUpon you getto pick your favorite interests which StumbleUpon will use to show yourelevant content anytime you click the Stumble button. The Stumble button is not the only way to find great content on the site though. You can also find it via your connections.
When you Stumble upon a page, you will be able to see the user who submitted it via the toolbar.
If you like what they are submitting you can both add them as afriend and subscribe to their submissions. This means that when you goto your home page on the site then you will see all the recent reviewsby your friends.
Note: I havenot used the service as a normal user (at least on the ViperChillaccount) for a long time, though I am going to get back into it. Youdon’t need to be an active user of the service in order to get a lot of traffic to your website.
Create Your Own Shortcuts
Once you start really getting into the site, you’ll notice that youwant to speed up certain aspects of the features available. My currentset-up (for the browser extension) is as follows:
- I let Stumbleupon prefetch the pages it is going to show me
- If I click ‘Thumbs Down’ then it automatically loads a new page
- CTRL + Left Arrow on my keyboard shows a new page (Stumble Button)
- CTRL + Up Arrow on my keyboard gives a page a thumbs up
- CTRL + Down Arrow on my keyboard gives the page a thumbs down
This means that I can browse around and find great new contentwithout having to keep clicking on the toolbar with my mouse. You canchange your shortcuts by going to Tools >> Toolbar Options>> Shortcuts. If you like the idea of auto loading a new page when you click the down or up thumb then you can change that in theconfiguration tab.
How to get traffic from StumbleUpon?
As i said above, the common way users visit pages is to hit the“stumble now” button. The best pages according to StumbleUpon rankingcriteria are served first, then the others. An optimized page get moretraffic; how to optimize a page to get traffic from StumbleUpon?
Then, you can get traffic from directory pages (list, category,channels, profile, brand, tags, etc…); Optimized pages still apply thenpopularity and interests. The following tips will help you makeStumbleUpon your best passive traffic sources.
1. Write Creative Titles
Although your content should be good, it isn’t nearly as important as the headline it’s wrapped in. The title of your article or blog post is the first thing people see so if it doesn’t entice them to read onthen they aren’t going to review or thumb-up your content which wouldsend you more traffic.
The types of titles that work well on StumbleUpon include:
- List / Resource Posts
- Something that is humorous
- Something that is relevant and fills a need
- Something that is shocking and against the norm
A must Read: 40 Ways to Write Great Headline to make it Clickable
A title like ‘Some snails in London get painted’ is nowhere near asinteresting as ‘Graffiti Artist Uses Snails as His Canvas’ which was in fact an article which received thousands of views. Of course, don’twrite a great title if you don’t have the relevant content to back itup. Just remember that the title is without a doubt the most importantfactor of whether people will read your content or not.
2. Post in right category
Content is categorized; either you manually pick category orStumbleUpon will do it for you according to the context! Categories arefollowed by users waiting for new stuffs to read; if category is popular and followed by a lot of people, you’ll get more traffic for yoursubmission under that category. You can visit the category page forinsights. As example:
- Business – 1.4 millions+ followers
- Computer Science – 187 000 followers
- Writing – 3.4 K followers
3. Get likes by popular stumbler
On social networks, audience is always limited. To get more audience, you need to get promoted on someone else network. Help user to shareyour content and get more audience. Add stumble upon button to yourpages to help sharing by users with existing wide audience. And, pagespopularity and stumbler authority help rank better in category pages.
4. Shorten your URLs with StumbleUpon
Shorten your URLs with StumbleUpon to increase your site traffic! Asharing with a link shrink with StumbleUpon will include the social barwith the Like and Unlike button which will help the user to add yourpages to its lists and share it with his friends with one click. And,add more text to your sharing where text is limited to 140, 160 or 150characters.
Also Read: 50 Ways to Boost Your Blog Traffic
5. Get more followers
Followers mean audience. With StumbleUpon, you can reach anyone byinterest, but higher pages are served first; with followers, you getseen what ever the ranking of your pages based on time line. StumbleUpon also deliver suggestions by mail, getting followers will help yourpages to be promoted through mails.
6. Use effective tags
Tags are powerful in StumbleUpon listings. They help to create newinterests people can follow! When tags exist on system, tags help youshare your submission under more than one category. Remember to pickcarefully tags you will add to your submissions.
7. Group your pages under lists
The game is not to simply share your pages and stop! You can createcustom lists for a better segmentation. Those list can be about anything (best work outs, 2015 seo traffic tips, etc…)! Unlike categories, it is up to stumblers to create lists. Create list, add your pages and getyour lists followed by stumblers for even more traffic from StumbleUpon.
8. Share your stumbles and like your stumbled pages
Extends your impact with proper sharing. To get traffic fromStumbleUpon, you can share your pages with your social networks, yourStumbleUpon followers via mail and suggestions, and even more.
If someone else shared your page first, go to that profile and likethe submission. It is claimed that pages submitted by your audience aremore powerful, your listing from them just add values and help you withyour success.
9. Use attractive and high quality featured images
With your headline, an image is shown under the title and above thepage description! That image is taken from your post, the featuredimage is used or your page screenshot. Thousands words in a pic candramatically increase your traffic from social media; StumbleUpon is not an exception to the rule.
10. Use StumbleUpon widgets
With StumbleUpon widget, you can reach people out of your networkanywhere you can add some html codes. S.U widgets help you to showcaseyour popular and latest submission on StumbleUpon.
Plugins also help to get StumbleUpon followers and sharing. Add themsomewhere that will be visible and you’ll notice augmentation of yourtraffic.
11. Use StumbleUpon advertising
While all above tips help to get traffic from StumbleUpon withoutspending a dime, StumbleUpon advertising helps you get cheap trafficpackages. pay $0.10 per targeted and high quality traffic.
Those traffic are direct and help getting even more as they arenatural and increase likes that spread the word across the world.
12. Stumble pages submitted by others
It seems ridiculous, visit others while you want to get traffic! Yes, it is not required but it is recommended. First, if everyone justsubmit pages, who will read the submission? Then, each time you stumblepages and like, it is recorded by the system.
It will be used to show you only pages you like but also to suggestyour account to be followed by others users. So, define your interesting by stumbling upon pages and get promoted by the system who knows youbetter.