So you want to learn how to start a fashion blog. We get it. New York Fashion Week has that uncanny ability to get our fashion mojos running. There’s no better way to shamelessly indulge in fashion, learn moreabout style than you ever thought possible and connect with fashionistas and designers around the world, than starting a fashion blog. Andmaybe, just maybe you’ll score a coveted NYFW invite yourself. Soundlike your dream job?
Good! Grab a cup of coffee, a notebook, and let’swalk through how you can start your very own fashion blog, right now.
1. Buy your domain and get hosted
The first thing you want to do when starting a blog is to get your own space on the internet. If you’re starting a blog, even if it’s just as ahobby, you need to make sure that you are building on a platform thatbelongs to you. Sites like Tumblr and Blogger may be easy to use but if you wants to make huge money from your blog you should use WordPress, here is a guide to: How to Start a Self Hosted WordPress Blog, but at the end of the day, your blog doesn’t belong to you on these platforms.
Instead, decide on a name that fits you and the vision you have foryour blog and buy the domain through a host. Using a platform like aself-hosted WordPress site is one of the best ways to build a solidfoundation for your blog, and most of your favorite and most popular fashion blogs set up their sites this way. If you’re a little lesstechie, Squarespace is a popular user-friendly alternative that does the job as well.
2. Define your niche, within the niche
Fashion blogging is a vastly saturated industry. Those are the factsand you have to aware of that before you get started. But, don’t letthat discourage you. There are ways to differentiate yourself from allthe noise on the internet so you can ensure your blog gets noticed, andthe best way to do this is to get really specific about the purpose andgoal of your fashion blog.
Will you be focusing on street style or covering runway and redcarpet fashion? Are you taking readers through your closet ordiscovering up and coming designers? Do you think your blog willstrictly be fashion or will it more of a lifestyle brand? Figure outwhat it is within the fashion industry that excites you the most, andfocus on that. By tailoring your fashion blog to one or two specificfocuses, you’ll begin to establish yourself as an expert within yourniche which is super important when it comes to growing your blog.
3. Get a really nice, clean design
While it’s true that there are some less than aesthetically pleasingblogs that are doing well, if you want to stand out in the crowd offashion bloggers, you want to get a design that looks just as fab asyour Jimmy Choo’ When people land on your fashion blog, the last thingthey want to see is a cluttered sidebar, a hard to navigate menu,uncomplimentary colors, or hard to read text. This is the fastest way to get someone to click.
While it’s true that there are some less than aesthetically pleasingblogs that are doing well, if you want to stand out in the crowd offashion bloggers, you want to get a design that looks just as fab asyour Jimmy Choo’ When people land on your fashion blog, the last thingthey want to see is a cluttered sidebar, a hard to navigate menu,uncomplimentary colors, or hard to read text. This is the fastest way to get someone to click off your site, so if you have the cash,hire a designer to bring your fashion blog visions to life. If you’regoing the DIY route there are a ton of easily customizable pre-madetemplates where you just plug in your logo and content and go.
4. Create epic content
So you’ve set up your site, your vision is clear, and your blog looks perfect. Now it’s time to create content. What is Content? And not just any content, but consistently epic content. This means you’re thinking about the visionyou created and who your target audience is with every post. Your postsshould be providing your reader with information or inspiration each and every time. But, if content is King as they say in the blogging world,then consistency is Queen. It’s not enough to publish a post every nowand again. To start a successful fashion blog or lifestyle brand, you’ll need to keep your readers coming back for more. Try creating aneditorial calendar to keep you focused and on track.
5. Share your stuff!
There’s this myth that circles the online world that goes somethinglike “If you build it, they will come.” I’m here to tell you, that’ssimply not true. In the world of fashion blogging, or any kind ofblogging really, you must build AND share in order to really grow.
Self-promoting can sometimes be uncomfortable but if you’re notputting in significant time to share your work, you’re doing bothyourself and blog a disservice. Set aside an hour or so each week tofocus only on sharing. You can even use a service like Buffer or Hootsuite to schedule social media updates to ease the burden of social media. (18 Steps to increase your Blog Traffic)Whatever you do, make sure you’re putting your fashion blog out thereand watch your community grow.