Headlines are an integral part of an article. It is the first thingreaders see and will either compel them to click through or move on. Headlines, or post titles, are the most important part of your article. Why? Because the majority of people use headlines to decide whether or not to read your article. Doesn’t matter how good or bad your actual article is. If it has a weak headline, it won’t get read.
Why Are Headlines So Important?
You could have the bestarticle in the world, but if you do not have a good headline it is notgoing to reach its full potential. The main reasons a headline is soimportant is that it:
- Gives the reader a good idea about the content in the article
- Is the first (possibly last) thing people see about the article
- Usually is one of the few elements visible on social sharing sites
- Is the best opportunity to market the article
- A good Meaningful Headline is very important for SEO
An effective headline will be able to grab the reader’s attention and lure them into readingthe article. A good headline may even be able to generate social sharing with little to no reading of the actual content.
How To Write Your Blog Post Headline Creatively to Stand Out
Use Well Formatted Tense to Make Your Headline Effective
Use the active voice to Write Effective Headlines
Effectiveheadlines usually involve logical sentence structure, active voice andstrong present-tense verbs. They do not include “headlines.” As withany good writing, good headlines are driven by good verbs.
A “capital” idea: The first word in the head should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word. (Some publications do capitalize the first letter of every word; theKansan and most other publications do not.) In most cases, do capitalize the first word after a colon. (In some cases, when only one wordfollows the colon, the word would not be capitalized. Use your bestjudgment.)
Number, please: Numbers often goagainst AP style in headlines. For example, you may start a sentencewith a number and, even though that number is below 10, you do not haveto spell it out.
Subject and verb, please: Don’t write headlines in which nouns and verbs (other than “is” or “was”) are assumed. And don’t start a headline with a verb.
More things to avoid: Do not editorialize, exaggerate, generalize or use long words. Keep it simple and direct.
Now Write Killer Headlines In 2 Minutes
Keep Blog headlines short
Simplify your offer or message. Edit it down to its bare essence.Delete any superfluous or redundant language. Be ruthless, and boil itdown to its most basic form. If you write a great headline, you mightnot need any body copy. Don’t be afraid of one- and two-word sentences.
Turn your subheads into Headlines
Often when people try to be creative, their creativity gets in theway of the message they want to communicate. In other words, creativitybecomes the goal instead of communicating. Here’s a clue: If someone has to read the body copy to figure out what your ad is about, you may bepursuing “clever” versus “clarity.” You’ll frequently see ads thatrequire subheads to provide the context, payoff or offer. In many cases, these should have been used instead of the headline, which should betossed away entirely. So be honest with yourself when you review yourmarketing materials, and ask, “Would this subhead make a more effectiveheadline than the seemingly more ‘creative’ headline above it?”Sometimes just delivering your offer/message straight is the bestapproach.
Search engine optimization for Good Headlines
Getting attention in social bookmarking sites by your Blog Headlines
Avoid puns, idioms and clichés
Trite Headline: “Saving more is easy as pie.”
Better Headline: “Here’s how ridiculously easy it is for you to save more.”
Create a Sense of Urgency
Another way to swiftly move your readers from considering yourcontent to actually clicking it is by crafting a headline that creates a sense of urgency. You want them to feel that the information housed inyour blog is time-sensitive and offers value for them right now. For example:
- 8 Things to Do in Montauk This Summer
- 9 Essentials to Have in Place Before Buying a House
- Is Your Blog Suffering From These Critical Design Mistakes?
Urgent language, referencing a specific time frame (summer), aspecific event (buying a house) or a specific fear (that your blog isbadly designed) can help inspire your audience to click and explore your content more quickly.
Types of Blog Post Headlines That Actually Work
Choose a list of 5 things, 10 things or go for the mega list.Statistics show that a well-researched mega list is often guaranteed toproduce lots of traffic to your site.
Example: “101 Ways to Improve Your Blog Writing Skills”
Everyone needs to know how to do something. How to start a business,how to write a better headline or just how to change a flat tire.
Example: “How to Influence Your Readers to Share Your Articles on Social”
This type of headline provides readers with a promise that you aregoing to tell them how to go about getting something they really want.Not unlike the “How To” Headline, this headline speaks to the vanity ofhuman nature.
Example: “10 Ways to Make Money With Your Blog”
You can accentuate the positive, or the negative here. However, using the negative and appealing to your readers’ sense of fear issurprisingly a great direction to go.
Example: “The 5 Worst Things to Add to Your LinkedIn Profile”
As we stated earlier, humans love numbers. Give them something they can use during their next elevator talk.
Example: “The Latest Facebook Statistics for Business”
Everyone loves to be the first one to be “in the know”. Provide themwith an educated guess about what’s coming down the pike and they willread on.
Example: “Our Predictions for Google’s Next Algorithm Update”
Write Blog Headline With: Who Else Wants ____________ ?
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. Whileoverused in the Internet marketing arena, it still works likegangbusters for other subject matter.
- Who Else Wants a Great WordPress Theme?
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
Write Effective Headline With: Here’s a Quick Way to __________ (Do something)
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over a Cold
- Here’s a Quick Way to Potty Train Junior
- Here’s a Quick Way to Backup Your Hard Drive
Start Effective Headlines for Blog post: The Secret of ___________
This one is used quite a bit, but that’s because it works. Shareinsider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
Write the Blog Headline last
Sometimes it helps to unclog your thoughts by flushing all themandatory material on paper first. Write the body copy — the offer, thecall-to-action, the disclosure — write all that stuff down and whittleit to the fewest words possible. Now step back and look for creativeopportunities to provide context with your headline. How can youcreatively frame your message? This approach might feel a bit backwards, but once you’ve got the core built, you have the clarity of message you need to concentrate on the headline.
Blog Post Headline Keyword Cheat Sheet
When used correctly, consumers find these words irresistible. Mostgreat headlines will incorporate at least one of these words (or arelated theme). Do A Keyword Research for Your Blog post/Content to get the best result from SERP.
20 Headline Keyword Cheat Sheet for Successful Headlines to Your Blog Post
- Inside Information: Secrets, Tricks, Confidential, Tips, Cheat, Sneaky, Expert, Serious, Professional, Unlock, Master, Skill, Revealing, Bible
- Smart Advice: Clever, Brilliant, Expert, How To, Learn, Practical, Start, Important, Plan, Shrewd
- Answers to Questions: Why, How, When, What, Who, Facts, How Much, Reasons
- Surprise & Delight: Exciting, Amazing, Unreal,Stunning, Phenomenal, Incredible, Mind Blowing, Awesome, Unbelievable,Insane, Crazy, Fascinating, Magic, Miracle, Interesting, Sensational,Surprise, Wonderful, Cool, Hot, Impossible, Beautiful, Startling,Jaw-Dropping
- New & Unusual: Fresh, Strange, Creative,Innovative, Now, Weird, Announcing, Breakthrough, At Last, Introducing,Odd, Latest, Unique, Unusual, Rare, First, Explore, Find, Discover
- Exclusivity: Exclusive, Invitation, Personalized, Custom, Private, Selected, Confidential
- Urgency & Time: Only, Limited, Expires, Early-bird, Hurry, Time, Rush, Urgent, Today, Before, Fast, Faster,Accelerate, Immediately, Instant, Never, Quick, Lifetime, Direct,Sudden, Last, Last Minute, Snappy
- Cost & Value, Free: Bargain, Discount, [x] Off,Save, Savings, Earn, Sale, Cost, Buy, Budget, Cheap, Give, Get, Offer,Gain, Gift, Take, Lowest, Only, Complimentary, Refund, Rebate, Extra,Bonus, Plus
- Power Verbs: Love, Believe, Gain, Boost, Grow, Increase, Accelerate, Cut, Protect, Create, Drive, Fuel, Overcome, Unleash
- Things to Avoid: Dumbest, Worst, Hate, Painstaking,Excruciating, Fail, Death, Bad, Wrong, No, Warning, Caution, Mistakes,Stop, Avoid, Eliminate, Prevent
- Events & Contests: Extravaganza, Bonanza, Celebration, Event, Sale, Sweepstakes, Giveaway, Win
- Shock & Awe: Dangerous, Ridiculous, Killer, Explosive, Dynamite, Shocking, Unbelievable, Drastically, Outrageous
- Size & Strength: Mega, Powerful, Extremely, Tremendous, Huge, Massive, Monster, Humongous, Gigantic, Exceptional, Strong(er), Mammoth, Colossal
- Quantity: Additional, More, Unlimited, Complete, Full, Maximum, Everything, Enormous
- Best of Breed: Perfect, Ultimate, Top, Ever,Absolute, Essential, Biggest, Most, Outstanding, Superior, Best,Coolest, Hottest, Fastest, Quickest, Easiest, Greatest, Cheapest,Lowest, Smallest, Highest
- The Real Deal: Authentic, Genuine, Real, Honest, True, Unconditional, Natural
- Effectiveness: Guaranteed, Proven, Results, Safe, Successful, Tested, Profitable, Reliable, Trusted
- Ease & Simplicity: Easy, Easier, Easiest, Simple, Effortless, Breeze, Automatic, Simplify
- Temptations: Sexy, Imagine, Dreams, Opportunity,Wealth, Money, Cash, Fortune, Win, Exploit, Willpower, Attractive,Beautiful, Lavish, Famous, Popular, Celebrity, Irresistible
- Affirmations: Yes, Absolutely, Victory, Approved