Beautiful woman in a corpse reincarnation advertising campaigns, including Marc Jacobs’s show starring Miley Cyrus. Over the years female corpses, especially beautiful female corpses, have become a staple of fashion shoots, advertising campaigns and TV Modeling.
For once it was not the image of Miley Cyrus caused controversy. It was the woman lying next to her. In a new ad campaign for Marc Jacobs, Miley and two female models posing on a moonlit beach, Miley sat up, staring moodily into the middle distance, a woman standing behind him her, while others lie on the sand. This model did not discolored happy, hair partially covering her face, with fierce, blind attitude of a body in the morgue.
This ad campaign was released a day after the latest cover of US magazine Entertainment Weekly, which shows the two stars of the upcoming movie Gone Girl lying on a stretcher.
This is not the first woman to die had been used in fashion or entertainment. In recent years the female body, especially the female body beautiful, has become an element of fashion, advertising campaigns and television programs – with sexual violence and fatal for women a favorite TV programs seeking to promote an audience decline or new construction.
Vice magazine last year decided to illustrate their women with a fashion shoot depicting a variety of well-known writer in the throes of killing themselves, or tried as: Virginia Woolf standing in a stream , clutching a large rock; Dorothy Parker severe bleeding in a tank. Fashion credits are included in full, down to the socks to be used as a noose.
That same year, American Next Top Model illustrates this trend with an episode in which contestants had to pose challenges, as they had just killed. This prompted comments from the judges surreal. A woman, as if she had just been brutally stabbed, has been criticized for not dying breed. Another man, posed as if she had fallen from a high building, told “death becomes you, young lady.”
This obsession with death is not so surprising, when you consider it as a clear end point and the last of a spectrum in which passivity and silence of women is sexualised, stylized and very salable. In the past few years, there have been some brilliant projects that showed the eye of how strange woman is posing for the camera, contorted into positions that make them look ridiculous at the same time and very vulnerable.
In 2011, for example, the Spanish artist Yolanda Domínguez create Poses, a project in which women normally copied model posed in everyday settings. One piece sat awkwardly in a flower garden; others stood in the street, legs apart, bend forward.
Last year, a Swedish project has shown the difference between the way men and women are asked in the ad of the famous American Apparel is scary, for a man who was happy to copy some female posture favored by the company. Suddenly incredible weirdness of a woman bent down on all fours, naked from the waist down, his back arched to show off a denim shirt is completely clear.
Do people really want these images? They want violence against women is sexualised? There are some strong indications that they were not, from all the women to speak out against these images.
However, there is a reason these images proliferate. If sexualised stereotypes of a woman in our culture is passive and vulnerable, the advertising industry has discovered that, taken to its logical conclusion, there is no what’s sexier than a girl who died.