In today’s business climate, social media marketing holds incredible power! It has become the main platform that hostscommunication for family, friends, and old acquaintances. Moreover ithas become the main source of information for both professional andpersonal use. Majority of people knows how social media works, but only a few have understanding on what mistakes to avoid in social mediamarketing! (What is social media marketing to you?)
In this article, I give you these 10 tips so you could get a better hold of all your social media efforts, sustain the audience you haveworked so hard to build, and avoid these common mistakes:
Read: 7 Ways to Improve Your Instagram Marketing
Failing to Post
Brand recall is a very important thing in any business! As insocial media, the goal is to stay on the minds of your audience so thatyou’ll be their primary source in their time of need. Provide themregularly with content that meets their needs and interests (rather than bombarding them with non-benefit driven promotions).
Putting Them on Hold
One of the biggest mistakes that people make in social media isputting the customers on hold, and by that I mean not responding(immediately) to customers’ inquiries or relevant comments! The reason is quite obvious- a response is a primary customer serviceexpectation. Never put your followers on hold! Be proactive byresponding to your social media followers’ inquiries both on and offyour page so you can make a connection with your audience.
Lack of Creativity
In any business, competition is fierce! So to survive, you must gobeyond the norm and make use of all your creative juices. Grab youraudience’s attention through humor, motivation, inspiration, or give them an offer they can’t refuse. Make your posts engaging,something they can comment on or ask questions from! Shock and awe them, and surprise them with something unique!
Also read: Apply Attraction Marketing Into Your Social Media
Not Watching Your Competitors
You’re off to a good start by reading this post, but it’s important to be mindful of what your competition is doing. Nearly everyone hasadopted social media as a marketing weapon, so educating yourself onwhat “the other guy” is cooking up will help you generate ideas andinnovate for your own success. Take good notes on what is working forthem or looks appealing, and brainstorm some ideas of your own originalcontent that will wow audiences even more.
Taking Negative Feedback Too Seriously
It’s safe to say most people don’t look forward to negativecomments or feedback, whether in person or in writing. In social media,this can get out of hand because people have the advantage of speakingfreely without penalty or posting anonymously, so they have no reason to hold back. It’s important to focus on the “quality feedback” andconstructive criticism, not just honing in on the negative and actingout. Feedback will help discover weak links and create opportunities.
Too Much Involvement
Good promotion entails advertising to the right crowd, at the right time, and without pushing their “off” buttons. Think about yourfavorite TV commercials you have enjoyed watching. Would you still haverespect for the product being advertised if the same commercial wasadvertised every 5 minutes? Too much of anything can harm your business. Be original and have adequate timing to avoid annoying your customers.
Isolated in One Department
Marketing in only one department limits the multi-functional rolethat it can have on your business. Different agencies that are the mostuseful are: advertising, media buying, web development, SEO, PR andcustomer experience. This should be shared across your company socompetitors and customers know you mean business, and see you aren’tlimited to strictly 1 area of a marketing push. Get out of your comfortzone and try something new. This will help you in the long run and willhelp you establish a clear and varied road map for success.
Not Understanding Your Platform
You have to figure out what type of social network fits you andyour business. For some companies with limited time to dedicate tosocial media marketing, it can be frustrating to try to keep up withevery hot new social media platform available. Use the platforms youraudience is most active on to avoid wasting time as well as have cleargoals and a solid content strategy for each platform.
Having a goal and understanding what you’re doing on social mediasites is one thing, but keeping track of everything you’re doing isequally important. Every click, like, new follower, article read orpurchase can and should be tracked for your own benefit. Research thebest ways to track and use this data so you can stay competitive andknow what strategies are working. Sites like Hubspot have amazing toolsto track how successful different social media platforms are and canrecommend changes for your business.
Paying for Your Fanbase
You’ll get about as much engagement out of a stone as you will bybuying followers. Not only that, but it will jeopardize your account asmore social media pages are taking action against unnatural practices.As long as you follow the above tips in social media marketing, you will never have to resort to “cheating” tactics like paying for fans, likes, views or any other campaign that will increase your fanbase.
What mistakes would you like to add to this list? Questions? Comments? Share your feedback – we’d love to hear from you!