Twitter has become one of the most used social networks in the personal as well as the professional. Do you know Twitter marketing best practices?
Why Twitter? Twitter is a marketing tool that you have to dedicate time and effort if you want to get the most out of it.
If you are a professional, you have to be on Twitter. With the activity in the networks attracts the attention of many people, both for what you do in the digital world as in the physical world. If you want to get more visibility in search engines or spread your content, this is your network.
Here are 10 tips for your business to make the most of Twitter as a tool for communication and marketing.
Followers on Twitter must be earned:
Of course, you can buy followers, but that does not help. Do not press the quantity, but the quality of those who follow you because you have conquered them with your words and contents. Plans manage and measures.
Also read: How to get twitter followers for free and organically
Objective To Increase Interaction:
If you are looking for an increase in interaction on Twitter you have to put yourself in the place of your followers. You have to communicate with them, they are not robots, they are people. It takes a lot of empathy and knowing the rules of communication.
Also read: 5 Best Practices To Create Twitter Content Marketing
Repeat your tweets:
It’s okay because you repeat your tweets, what’s more, it may be a good choice. It is estimated that only 1% of our average followers read a tweet, so repeating it increases the odds.
Think about the publishing times of your tweets:
Before publishing and programming your tweets to think about your followers, their origin, in their time zones. It is a mistake to post only during office hours Monday through Friday when many people pay more attention to social networks on the weekend during their time off.
Also read: 10 Creative And Effective Ways To Make Money on Twitter
Use Twitter as a search engine:
The usual thing when doing a search is to go to Google. Twitter search works very well because it allows you to perform complex searches.
Take advantage of the “like” as a review tool:
In addition to being a recognition of a tweet, they have the utility of being able to retrieve them for later viewing.
Also read: How to use Twitter as your digital marketing tool
Use the Twitter Lists:
They are very useful. They help us to establish order, group accounts by topic, catalog influencers, see how they are rating us. According to Alfredo candle, ” it ‘s hard to make good use of Twitter without proper use of the Lists ‘.
Turn on important notifications:
Twitter is undoubtedly a valuable tool to keep abreast of what is happening today. It is a source of immediate information that used with other sources more reliable, such as media and police, for example, will keep you in the thread of the news.
Recommended: How to drive traffic using Twitter
Measure the return of your effort on Twitter:
To do this, Twitter Analytics is the best measurement tool for this social network, which along with other complementary ones like TweetReach and TweetBinder will give you an idea of how you are managing the system.