What makes a successful advertising campaign? An effective advertising strategy requires perfect marketing plan and investment. Needs to have a lucrative landing page with all essential links in easy to find places.
The correct design and execution of a campaign are fundamental for the promotion of your brand. As well as marketing, advertising is a key to establishing and improving the ratio of your brand or product with your potential customer’s tool. To sell, marketing and publicity always go hand in hand.
An advertising campaign is a broad set of financial strategies aimed at publicizing the product or service you are seeking to offer. This is achieved through different but related ads, which appear on one or several media over a period of time.
Campaigns are designed strategically to impact on a group of sectors and solve some crucial problem. It is a short-term plan that usually works for a year or less.
Here are five key ways to build a successful advertising Campaign:
1. The objective of the campaign.
Depending on what we want to achieve, we will outline the campaign with different structures.
Although 90% of the cases in SMEs are aimed at attracting customers and obtaining sales, there are other types of objectives. For example, some campaigns intend to make branding, others are made for the purpose of associating that brand with absolute values ??or feelings. We could list many other examples, but it should be remembered that the most common objectives are: attracting new customers, launching new products and promoting products in stock.
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2. Define the target.
We need to identify some factors, such as your age, gender, social class, marital status, level, and a set of essential habits that we will need for both design and media planning.
3. Choose the means.
The third stage is the definition and planning of the media. To define them, the correct evaluation of the previous point is essential. Since, depending on their habits and tastes, the target audience segments consume different media and different schedules.
Never forget this: it is fundamental that you guide the choice according to the target. Otherwise, you will only lose your investment.
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We mean the way you conceive the message you want to cast. The only way to get the customer to feel that your ad is of interest is to think about what he needs.
5. The design.
The colors, the photographs, the language of the module or the spot, the way in which the texts are introduced in the communication, the type of font, the textures, the sizes of the same, all these aspects are essential in getting Communicate the advertising message successfully.