Smartphones and tablets have shifted focus to user design and experience. Before the proliferation of mobile devices with advanced web browsing capability, web designers had only one major challenge of maintaining the same look and feel of their websites in various desktop browsers.
However, interaction with websites on smartphones and tablets is not the same as doing it on a desktop computer monitor. Factors such as Touch front, screen size, Pixel resolution, support for Adobe Flash technology, optimized marking and much more have become crucial when creating websites with Sensitive Design.
But why is it so important for your site to have a responsive layout? Before you understand that, you must understand what “Responsive Web Design” is.
What is Responsive Web Design?
Sensitive Web Design (RWD) is an approach of imposing output and encoding a website that offers the site an optimal visual experience – facilitating reading and navigation with minimal resizing, panning, and scrolling – through a wide range of devices ( from desktop computer monitors to mobile phones).
The designer of a responsive design should ensure that the navigation elements, screen-designs, texts, images, audio/video players of the website and other elements of the interface readjust themselves on a variety of devices. Therefore, one does not need to spend extra time and money creating and maintaining a “mobile version of the site” and another “desktop version of the site” of your website.
Now, having understood what Web Design Sensitive or responsive is, let us figure out why it is so necessary for the creation of your site.
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Time and Money
The idea that making a website responsive is expensive is just that, an idea. The fact is that while the cost of making a website response is a bit more than creating a popular internet site, but the expense to duplicate a web page for mobile devices and other gets eliminated altogether as a result – it reduces The total development costs, significantly. In addition to that, a response design cuts the total cost of ownership, by removing the effort to maintain different versions of a web page, i.e., a “desktop version,” a “mobile version.” So, in the long run, investing in responsive website design is the smartest decision.
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Presence of your site on mobile devices
Internet traffic from mobile devices is increasing exponentially every day. As more and more people become accustomed to surfing the web through their smartphones and tablets, it is reckless for any website publisher to ignore sensitive web design. The “One Site Fits all devices” approach will soon be the norm.
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While content is king and content detectability are most important metrics of success, it is the user experience that allows visitors to consume content on any website through the device of their choice and preference, at any time. Therefore, sensitive web design tries to provide the optimal user experience regardless of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.
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Therefore, instead of compartmentalizing website content in, different device-specific experiences, it is smarter to adopt the sensitive web design approach. That is not to say that it is not a business case for separate sites targeting specific devices; For example, if the user goals for your mobile content offering are limited in scope than your desktop equivalent, then serving different content to each could be the best approach.
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But that kind of future design does not have to be our fault. Now more than ever, digital content is bound to be seen in a spectrum of different experiences. Responsive web design offers the way forward.
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