Nowadays the general growth of your company can depend on its positioning on the Internet. Nowadays your business can be considered a success or a failure depending on how well it is handled on the web. Regardless of whether your business only has one part online, you can not deny that your web sales affect the overall growth of your company.
We currently live in an unprecedented era. As you read this article, billions of people are connected to the network, and the fact that there are endless opportunities within it does not mean that competition is not noticed.
Entrepreneurs have to welcome this “rivalry” because it is what keeps them innovative and we know that if we want to convert leads into customers, we have to stand out.
Many voices teach us effective strategies and tactics, but there is also common and dangerous advice. If your business is not growing it may be for one of these five reasons:
1. You are relying on old strategies
The technology goes very fast, and what used to work you can stop doing it in two months. Of course there are effective strategies already proven as email marketing, but believe me that if you rely on old tactics to increase your presence online, you’re going to take a big disappointment.
The fact that some tips are used as a rule does not mean that they will be useful for your business. Articles and even influential people can be part of these old school methods that will definitely not make you grow.
2. You are trying to copy him to industry leaders
is natural to want to imitate someone successful. The only problem is that customers will want to do business with the originals and not with the copy.
Remember that what works for someone does not necessarily have to serve you, and if your goal is to make your leads trust you, you have to be authentic.
3. You are not focused on generating web traffic
No matter how well your website looks. If you do not have competitors, you have no business.
Some strategies that generate it include interviews in podcasts, guest notes, and publications for major authorities. Having audience will always be able to modify your methods, but if you do not have that, it will not be possible.
4. You are putting a lot of weight on social networks
In these ten years, social media has been incredible for businesses around the world, but lately, the picture has changed.
The tactics that were once safe no longer serve the same because now you have to pay to reach your audience and most of these platforms need to produce profits for their shareholders. Social networks are leased tools that generate targeted leads to your website (and that’s where the sale happens).
5. You try to be an expert instead of building a connection.
The standard advice of making yourself ” involved ” because your time becomes “more valuable” is lousy. Maybe that worked at some point, but that’s over.
Today, if someone does not feel connected to you or your message, is very unlikely to want to do business. Do not be an “expert” on a pedestal. Do everything in your power to connect with your audience.
When I stopped pursuing all the “shiny objects,” I was able to focus on what would actually help my business, and the results have exceeded my expectations.
In the last few weeks, I will give six international papers, signed a major consulting contract, and started working with ten new coaching clients. Appearing in large publications and having connected with my audience has changed everything.
If your growth has stopped or been encouraged, take the time to review the online strategies you have been using. Make sure you stay focused on what really helps your business and test what you think works. Do not let your business derail!