Millennial customers are very influential when it comes to sales and experiences for customers. They are expected to spend more than $ 10 trillion over their lifetime, so they are continually redefining customer experiences through their needs and values.
Even so, the millenarians are much more than a population of consumers who only like to spend money. For this generation, experience has to have a good touch and a compelling purpose. Put simply: Millennials need to trust brands, and feel their authenticity to give them their support. Here are five tips to gain confidence and loyalty of the millennial.
Be transparent and responsible
The millenarians want to know that the company cares what it does and that it is responsible for its actions. For this reason, apologizing and being transparent regarding the issues of the business, builds your trust while the company proves that it values honesty.
For example, if customers leave negative comments on social networks, the millenarians want to see that the corporation recognizes the errors and takes steps to correct them publicly. Allowing people to see negative comments, making an effort to respond, and accepting responsibilities show that the company is humble enough to accept criticism and therefore deserves the trust and respect of customers.
Offers customers the experiences they want
What is the best way to gain the confidence of millennial clients? Give them exactly what they want. One of the reasons conversational commerce has become so popular is the simple fact that it involves the current custom of sending messages, making shopping and customer service easier than ever. Millennials are especially enthusiastic about this trend, as they prefer a mobile lifestyle, and fast attention on the go.
Put yourself in the place of the millenarians in every step you take. Be present on your favorite social channels, make the experience mobile-friendly, and be quick to respond to your requests. Give them skills that get them want to talk about your brand to their colleagues.
Make all interactions smooth and effortless.
Millenarians love their cell phones. And they also love saving time. A critical step in gaining the trust of millennial clients is,
Therefore, offer them straightforward and effortless experiences. Do not make them look for the answer on the website of the brand. Be proactive and provide product recommendations and marketing offers, full delivery and tracking information, and easy access to customer service agents when needed. The simpler the experience, the more loyal the customer will be.
Connect with them emotionally
Millennials like the companies they support for a simple reason: These brands have a genuine human touch. This can be the most important step to gain the trust of millennial clients since this generation tends to value authenticity and emotional connection more than any other.
A study by Cone Communications found that 87% of millenarians buy products that have social or environmental benefits. The company has to make every effort to connect with the millenarians emotionally, sharing their vision, demonstrating the importance of social responsibility, and exchange information on environmentally friendly practices and philanthropy, to name a few. When millenarians find brands that fit their values, that loyalty is usually achieved.
Listen to them well and take what they have to say
Millenarians like to be listened to, so paying attention to their opinions and participating in conversations with them are critical steps to gain their trust. Always respond to your comments on all channels, especially on social networks, where many studies have revealed that the millennia are very quick to say.
Do not be afraid to be proactive: Ask them directly for their opinion shows that you care, so involving them in marketing campaigns with contests or product votes, are the best ways to connect with them and listen to what they have to say.
Gaining the trust of customers is essential to their loyalty, and millennials are the perfect example of a generation that expects brands to deliver on their promises. With a human touch, customer-focused media, and commitment to providing creative and effortless experiences, the company can earn customers’ trust and earn their loyalty.