Currently, Bing is the only one that can look from you to the most famous Google. Those in Redmond have known how to play their cards well implemented more and more functions to their search tool and practically matching Google in the primary role. The search for results.
It is true that Google has more users than Bing, but in some countries, the difference is not so much or is simply less than we think.
Bing: The UK gets the best results from the old continent
Although in Europe Bing is still almost unknown (especially in Spain), in other countries of the old continent it is not so far-fetched to go to Bing for daily use. The country with the highest share in Europe is the United Kingdom, which has a good market share of 20.5% of the total. This corresponds to 840 million searches in a single month and 30 million users.
The next step is Norway and France, with respectable 12.8% and 12.4% respectively. In the Gallic country, more than 586 million searches are carried out monthly with 20 million unique users. Definitely a great figure.
The other countries (with measurements) in Europe range between 10% and 6% market share. In the case of Spain, Bing has 8.5% market share, reaching 175 million monthly searches and 8 million unique users per month.
The United States is Bing’s favorite market
But if there is a country where Bing is much more used, it is the United States. The North American market share is fed in part by two well-used search engines on that side of the pond. Yahoo and AOL. Both companies rely on Bing to deliver search results.
The share is barely 30% (31.3, in particular) and its 160 million users total 5 billion searches a month. Excellent numbers for this very competitive market. The data for this country are quite broad, you can have a look at this web and check the Bing user profile.
Some of the reasons that have gotten this quota go through the implementation of Cortana on all devices with Windows 10 or the possibility of installing some Microsoft applications on iOS and Android. This last one is of great help to improve every day more the experience of search with Bing, as well as the “intelligence” of Cortana to the hour to help us daily. What do these numbers look like? Are they reflected in your surroundings?