To optimize your website for search engines, the site should have the ideal bounce rate. If the bounce rate is higher than 70, it’s highly recommended to pay attention for user experience, SEO, and bounce rate.
The bounce rate is a very clear indicator of the quality of your website and the behavior of the users who visit it. And not only that, but it is also increasingly important for SEO.
The bounce rate is calculated by dividing single page sessions by all sessions or by the proportion of all sessions on your website where users only visited one page and activated a single request on the Analytics server.
One of the primary goals that you must put when you want to optimize and improve the statistics of your website is to lower that bounce rate. To make it much easier for you to do so, today I will share five easy ways to reduce your bounce rate that you can apply starting today.
Ideal bounce rate
Is it negative to have a high bounce rate?
1. Improve the upload speed of your website
Check the speed of your site with Google page speed insight. Improve your web page speed if needed. One of the more severe reasons why you may have a high bounce rate is because your web load is very slow. Someone comes from Google, or any link gets tired of waiting and closes directly before they have even seen the internet.
WPO is becoming more important in the face of SEO and the user experience, which becomes more demanding and is not able to wait even 3 seconds for a page to load. At lower load time, lower bounce rate.
If you are WordPress user, I would recommend you to setup Accelerated mobile pages (AMP).
2. Mobile optimization
If the loading speed has become important, the mobile optimization is not left behind at all. In fact, after Google’s latest update of the algorithm, making your website responsive is no longer an option, but an obligation.
When a user enters your web through the mobile you have to configure everything so that you click, read and execute any action simple. Also, of course, the speed of charge in mobile should be even greater because the patience in the mobile is even lower.
Given that more than 50% of Google searches are via mobile, you should start worrying about making your website fully adapted to lower the bounce rate.
Also read: 15 Best Tips to Mobile Search Engine Optimization
3. Add internal links in strategic places
An article with no internal link will increase your bounce rate yes or yes. You have to try to keep the user on your website and make him jump from page to page to another without letting him “escape.”
If you do not add any internal links, that person will read what you have put and will go where you have come. The probability that you click the menu or a banner is much lower than clicking on an internal link.
Remember that internal links should be opened in new tabs and not in the same tab. In this way, even after the user finishes closing all the tabs that he has opened without even reading them, your bounce rate will decrease enormously.
4. Beware of pop-ups
Pop-ups are a great technique for generating sales, subscribers or whatever action you propose, but using them improperly will cause your bounce rate to increase.
I’m not telling you not to use them, much less, but you should be careful with the moment you show them. According to different studies, a pop-up showed immediately upon reaching a website generates rejection and causes users to leave the web, while a pop-up shown at 20-25 seconds has a high effectiveness generating leads.
5. Place a very visible search bar
In addition to internal links, the internal search is another great way to decrease bounce rate. Show in a prominent place where your search bar is so that any user can find content related to what interests him.
It is impossible to hit all the internal links, and 100% predict what it is going to want to find a person in your web, but with the search bar, you can give that visitor the freedom to seek what he pleases and reduce your bounce rate.
Overview to Reduce bounce rate
Analyze the bounce rate of your website from different perspectives. For example:
- The audience overview report reflects the overall bounce rate of your site.
- The channels report shows the bounce rate of each channel grouping.
- The all traffic report includes the bounce rate of each source/media pair.
- The all pages report provides the bounce rate for individual pages.
If the overall bounce rate of your website is high, check it carefully to find out if it is high overall or if the source is on one or two channels or some pages or source/media pairs.
For example, if the problem resides only on some pages, determine if the content matches the marketing strategy you use to attract users to those pages and if they guide you quickly to the next steps you want them to do.
If a particular channel records a high bounce rate, review the associated marketing initiatives. For example, if the percentage affects those users who access the website through display advertising, make sure that the ads are relevant to the content of the site.
If the problem is more general, check the implementation of the tracking code; Check that the required pages are correctly labeled. Also, we recommend that you re-evaluate the overall design of your website and analyze the wording, graphics, colors, calls to action and visibility of the essential elements of each page.
Also read: 11 Incredible ways to reduce a site bounce rate
Following these five tips, your bounce rate will gradually decrease until you are at acceptable levels. And with this improvement, improvements will be achieved in virtually all web statistics and in the internet positioning itself.
What other initiatives have you tried to lower your bounce rate? Comment on the ideas you have made and tell me how you have gone with them so that you can learn more ways to improve this important statistic.