Facebook advertising is vital to generate traffic for e-commerce companies. However, that’s not enough to convince your visitors. To make the most of your advertising expenses, make sure the offer is attractive, competitively priced inside your store. And do it smartly, track your competitor’s prices and research their market value.
Like advertisers, we know that when we use passive platforms like Facebook where the user is not actively looking for the product, costs can skyrocket, and conversions may be imperceptible. For this reason, we must focus on strategies based on the intention of purchase of the user and with ads type “shopping.”
How to use Facebook ads for Ecommerce?
We bring you the four advertising strategies that any e-commerce should use on Facebook:
Remarketing is an essential strategy that has been used extensively on other channels. But now you also have the opportunity to carry it out on this social network.
With the product feed of your website, Facebook allows you to create dynamic remarketing campaigns for the exact products that each user saw.
One of the significant advantages of using this platform is that you eliminate the problem of user tracking between devices. Facebook captures the potential customer and reimports it on the mobile or computer interchangeably. Google can only do this with a small percentage of its users.
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Facebook knows your customers almost better than you
Facebook’s lack of purchase intention is offset by its ability to collect data from any website. Its users not only leave data in their profile and the application, but they are shouting to Facebook their tastes every time they click on a button “I like” the web.
When you make campaigns in Google, you need to define the demographics and interests of your potential buyers, whereas Facebook already knows how your visitors are and what your frequent customers are. Just let the Facebook algorithm do its work.
5 images are worth much more than 1
For some time Facebook has included a carousel of images in publications with links. If it is good to show a picture of your products, imagine 5! Also, you do not even have to use the ones that load by default on your page, but you can choose them and upload them yourself.
Make your campaigns Responsive
80% of Facebook traffic is mobile, and 78% of purchases made on the social network are manufactured from a mobile. This means that your campaigns must be prepared for these devices.
Your e-commerce has to be totally adapted so that the user does not find any barriers during their purchase.
Can you make a purchase on your site with less than 10 clicks?
Now that you have the keys, so don’t miss the opportunity to sell on Facebook.
Your customers also spend every day on Facebook. Make them see you!
Create Your Facebook Advertising Plan
There are some fundamental decisions in every advertising plan that you need to do before taking any action. Here are some questions that you should be able to answer before beginning:
- What are your goals?
- To whom?
- What is the need for your product to satisfy?
- How will you achieve your goals?
- How much do you want to invest in advertising?
- Are you going to offer a deal?
Some of them may seem obvious, but by writing and answering them carefully, you will find yourself much more aware of your actual news with the advertising campaign. Let’s look at each of them:
Set goals for
In addition to selling only products, you need to create your goals. You need to create your goals. You could only want to sell your Facebook page if you want to get more subscribers. In other words, here you have to decide your goals for the advertising campaign. There are a lot of strategies, and the most direct ones are not always the best. I will explain at least the most right approach.
I want to get more followers:
Having a good number of Facebook fans can be very profitable in the long run if they are the right people. Maybe your sales increase a lot at specific times of the years, like summer or Christmas. If this is your case, you can create a campaign to get more followers so they can show their best offers when the time comes. This makes sense if you are planning to launch an exciting product or offer to create a word of mouth advertising campaign. This is the best option if people usually buy your product on impulse.
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I want to get the prospects over:
In this case, you are interested in individuals who are likely to buy something from you. It is less general than the previous one, and in most cases economically more efficient. This is the best option if the product meets a need.
I want to sell more: I know, I know, everyone does. But do you need to increase your sales now? Is not it better to focus on getting more prospects? See your budget and what you need now and what is required in the future. This strategy is usually the best in intense moments of Christmas sales, Valentine’s Day, Mother’s Day, and so on.
How will you achieve your goals?
If you are just looking for fans, then you can conduct a contest and try to increase subscriptions that way. Another option, if appropriate for your business, is to publish viral content, funny page to keep doing.
On the other hand, if you are looking for prospects, you have to focus on the needs of the user. Explain to them how much they have an unmet need, how their product satisfies the need and how to get their product. The easy way is the basis of writing.
If you want to increase sales, then let’s face it, the best option is to promote a deal. Words like “free” or “discount” are the best way to improve short-term sales.