In fact, there are a lot of significant aspects to be considered when you are creating a website. From structuring pages to using specific plugins, everything matters when it comes to recognition of your site on the internet. Moreover, it is hugely important for your customers/readers satisfaction. All these can be done in the right way with the help of search engine optimization (SEO) rules for configuring websites. Meeting the search requirements, your website gets higher ranking in search results.
The difficulty, which most of companies face, is that search engines constantly improve and change their algorithms so it requires the work of the specialist, who is up-to-date with the latest news in the field of SEO. Artem Abgarian, the Customer Success Manager of Semalt Digital Services explains what you can do to improve your website performance.
Optimize Website’s Images
Did you know that every picture on your website can be optimized? Yes, the title you give the image and the image size, can all reflect good SEO practice. You can customize your images, and make them search engine friendly by alt-tagging every picture. When search engines scour the web, your website images will be factored in as part of the results. Reducing the size of your images helps speed up web loading speed, which can improve your website ranking. Give the image a keyword-centric title that’ll help customers find exactly what they’re looking for.
Eliminate Content Blocks
Have you ever clicked on a website, only to find out that you need to pay to access the site? Well, most people leave such sites and never come back. You don’t want your website to be one that people leave even before they see what you’re offering! If you intend to have a part of your site blocked off, perhaps for your subscribed members, lock only that part. Leave the landing page free. Eliminate all unnecessary forms, and ad detectors, as well as popups.
Update Your Content
Search engines need websites to update their content regularly so that they can offer users reliable and timely information. As such, websites that make an effort to update their content on a regular basis, are prioritized by the algorithms. Having a blog is a surefire way of making sure your website isn’t excluded from consideration for higher rankings.
Choose Good URL Titles
Make your URLs search engine friendly by including the services you offer in the URL, or by choosing a good name for your URL. Including the location or geographical area in your URL can also aid search engines to link your customers to your website.
Process Mobile Optimization
In a world that’s increasingly getting mobile, Google now has a special algorithm for mobile friendly websites. For this reason, your website must be optimized for mobile phones or risk being penalized. Your web designer should be able to select a responsive web design suitable for mobile phones. Don’t forget to also include a FAQ section for those who prefer voice based searches.
Fasten the Loading Speed
When all is said and done, don’t forget to work on your website’s loading speed. People’s attention spans aren’t that long, and so if your website takes forever to load, chances are you’re losing a lot more customers than you think. It may be the reason why your website isn’t converting as well as it should. Consider looking at everything that could potentially be slowing down your site, from plugins to social media sharing buttons, and even the size of the images on your page.
While page layout and design are important, don’t forget that SEO is the most important factor that influences your website’s performance. Drawing on the experience of Semalt clients, neglecting SEO in your work practice could make your company’s marketing efforts ineffective.